It’s easy to come up with blog post ideas, but writing about random topics won’t get you traffic to your blog.
You need to write about topics with traffic potential.
The proverb goes, “Give a man a fish, and you feed him for a day; teach a man to fish, and you feed him for a lifetime.”
If you know how to find blog post ideas on your own, you’ll always be able to find relevant topics with search traffic potential.
Here are two ways to do that:
Keyword research is where you find the words and phrases your target audience is typing into Google. The easiest way to start is to use a keyword research tool like Ahrefs’ Keywords Explorer.
Just enter a relevant topic, go to the Matching terms report, switch the toggle to Questions, and you’ll get tens of thousands of potential keyword ideas:
If the list is too large, you can narrow it down using a Keyword Difficulty (KD) filter and a Traffic Potential (TP) filter to focus on high-traffic, low-competition keywords. Just set the max KD filter to a low number like 20 and the TP filter to a minimum of something like 500:
If you want to refine the list even further to keywords more likely to be within your wheelhouse, set the “Lowest DR” filter to your website’s Domain Rating (DR) score (find this by plugging your domain into Site Explorer). You will then see only keywords that websites of similar “authority” rank for.
If you have competitors, they’re likely already ranking for many keywords on Google. You can see what they’re ranking for and target the same topics, too.
Here’s how:
Go to Ahrefs’ Site Explorer
Enter your competitor’s domain
Go to Top pages
This report shows the pages generating the most search traffic for your competitor. For example, Beardbrand’s post on beard styles gets an estimated 69,000 monthly search visits. Out of the 9,542 keywords it ranks for, “beard styles” sends the most traffic.
If you’re competing with Beardbrand, this could be a good topic to write about.
Here are a few blog post ideas with traffic potential that we found using the methods above, broken down by category:
Topic
Monthly Traffic Potential
How to create a business plan
75,000
How to do a SWOT analysis
55,000
What are key performance indicators
13,000
How to do a cost-benefit analysis
8,400
Types of marketing strategies
6,800
How to do business development
5,700
What is competitive advantage and how to find it
5,000
How to retain customers
2,900
How to acquire customers
900
How to manage a business’ cash flow
700
Topic
Monthly Traffic Potential
XX cheapest car insurance companies
530,000
XX best high yield savings accounts
497,000
How to make money online
376,000
How much house can I afford?
264,000
XX best travel credit cards
149,000
XX passive income ideas
67,000
How to improve credit score
43,000
How to invest in stocks
43,000
How to invest in real estate
30,000
XX ways to save money
25,000
Topic
Monthly Traffic Potential
What is content marketing and how to do it
17,000
How to do market research
13,000
How to create a marketing plan
7,700
What is lead generation and how to do it
6,800
XX top marketing trends
3,800
How to calculate and improve conversion rate
3,600
How to do customer segmentation
2,200
How to measure marketing ROI
1,900
XX types of marketing channels
1,800
What is a marketing funnel and how to build one
1,800
Topic
Monthly Traffic Potential
XX Taylor Swift concert outfit ideas
51,000
How to dress for your body type
4,000
Fashion weeks around the world
2,800
How to find your fashion style
2,800
XX cute outfit ideas
2,600
What is haute couture
2,400
XX airport outfit ideas
2,300
What is sustainable fashion and why it matters
2,200
XX fashion influencers to follow
1,300
What is slow fashion
1,200
Topic
Monthly Traffic Potential
How to get rid of acne scars
37,000
XX acne treatments that work
28,000
XX best moisturiser for dry skin
9,600
How to master the XX-step Korean skincare routine
8,900
How to prevent aging
4,700
XX natural beauty tips
4,000
What causes sensitive skin
2,900
XX best liquid eyeliner
1,900
XX beauty influencers to follow
600
XX best beauty supplements
200
Topic
Monthly Traffic Potential
How to use ChatGPT
291,000
XX best VPNs
118,000
XX best gaming laptops
53,000
XX best fitness watches
37,000
XX best budget gaming PCs
20,000
How to build a PC
13,000
How to make QR codes
7,100
The quietest mechanical keyboard
2,600
GPU price trends
2,100
Why does my GPU fan not spin and how to fix it
1,400
Topic
Monthly Traffic Potential
Intermittent fasting for beginners
69,000
XX kettlebell exercises for a full workout
7,000
XX best pull-up substitutes
5,700
Can you gain muscle in a calorie deficit
4,700
XX grip strength exercises
4,000
The best workout for skinny guys
2,200
How to do a pull up
2,200
A handstand progression plan
1,100
Are acai bowls good for weight loss
700
Jedi training
300
Topic
Monthly Traffic Potential
How to find cheap hotels
195,000
XX best travel blogs
9,000
Best places to visit in Costa Rica
6,500
XX things to do in Medellin
3,300
Is Cancun safe
2,900
XX best travel tips
2,900
How to travel cheap
2,900
Where to stay in Boston
2,200
Is Greece expensive
1,100
5-day Paris itinerary
800
Topic
Monthly Traffic Potential
Where to buy inexpensive furniture
18,000
XX living room color ideas
12,000
XX accent wall ideas
9,300
How much does an interior designer cost
4,000
XX types of couches
3,200
XX bedroom essentials
2,000
How to decorate coffee table
1,600
Rules for rug under bed
1,600
How to measure for a sectional
1,100
XX best loveseats
600
Topic
Monthly Traffic Potential
XX easy ramen recipes
81,000
Fish taco recipe
57,000
XX best espresso machines
38,000
XX must-try Peruvian dishes
12,000
XX pressure cooker recipes
11,000
How to boil shrimp
10,000
How to keep apples from turning brown
3,500
XX Chinese New Year foods for good luck
2,300
Sous vide ribeye recipe
1,500
How to peel garlic
350
If you’re serious about blogging, you need to learn how to do keyword research and competitive research. Once you master that, you never have to worry about running out of blog post ideas again.
