The dawn of a new year in the world of communications brings not only fresh opportunities, but also a calendar full of trade conferences and industry events, each holding the promise of networking, knowledge sharing and business growth. As 2023 draws to a close, organizations are gearing up to participate in all kinds of vital industry gatherings that span various sectors.
What are some of the most impactful events and conferences planned for 2024, and who are their target audiences? Below, 13 Forbes Communications Council members share noteworthy trade conferences and industry events on the horizon, shedding light on how and why their organizations plan to attend or participate in them and the diverse audiences these events aim to engage.
We’re excited to participate in the 2024 IFA Annual Convention for the third year in a row as the International Franchise Association’s preferred marketing platform provider. This event is for franchisees and franchisors of multi-location brands and connects them to solutions, insights and partners that will help increase efficiency and optimize operations. – Monica Ho, SOCi
Situated at the intersection of marketing, technology and management, The MarTech Conference is tailored for senior executives aiming to drive digital transformation in their organizations. It’s a hub for sharing best practices, exploring new tools and setting the tone for the future of integrated, modern marketing. – Kurt Uhlir, eXp World Holdings
The Financial Brand Forum is the largest conference for financial marketers, executives and brand holders in the Western Hemisphere. We always rely on this event to provide financial services and industry-leading insights and ideation. – Kerry-Ann Betton Stimpson, JMMB Group
In February, I’m excited to be presenting two sessions at Catersource + The Special Event in Austin on the topic of booking speakers for corporate events and conferences. The audience is event organizers and planners, and nobody puts on an event quite like event organizers. – Jennifer Best, AAE Speakers Bureau
We’re thrilled to be attending (and sponsoring) Fintech Meetup. The conference is dedicated to producing thousands of tech-enabled one-on-one meetings within financial services, and we’re looking forward to such targeted, personalized conversations at the event. – Sherri Schwartz, OvationCXM
I always attend the annual Berkshire Hathaway HomeServices Sales Convention. The informative sessions cover a variety of real estate marketing topics and highlight current trends and needs in real estate communications. – Melissa Kandel, little word studio
We kick off the year with Affiliate Summit West in January. It’s the biggest U.S.-based show for the affiliate marketing industry. It brings 6,000 to 7,000 digital marketers focused on the affiliate marketing arena to Las Vegas every January. – Tom Wozniak, OPTIZMO Technologies, LLC
We will be attending our local small-business forum to connect with more local businesses who are our potential target customers, as well as other service providers we can potentially form referral partnerships with or even bundle our services in packages with. This is a great way for us to build our brand in our local community and grow relationships with key players. – Roshni Wijayasinha, Prosh Marketing
Can’t look past scale. The Consumer Electronics Show is a critical event for us and a large swath of partners, clients and potential prospects. The industry standard for technology, CES has a strong consumer focus that allows us, as a B2B company, to interact not only with clients, but also their end customers, gaining valuable insight into how we can tailor our services to better help our clients meet their customers’ needs. – Patrick Ward, Formula.Monks
We will be attending Healthcare Information and Management Systems Society’s Global Health Conference and Exhibition, a prominent health IT event where professionals from across the global health landscape will connect for education, innovation and collaboration. Attendees will include CIOs and top-level executives, healthcare providers, IT professionals, government officials, consultants and market suppliers—all individuals and organizations working to improve healthcare. – Kristin Russel, symplr
South by Southwest is our favorite time to introduce new ways of thinking. We find that people come to Austin and SXSW with the intent to learn, explore and imagine the future. It’s the perfect place to dream in public. In 2024, we will host a special AI session at our office for hundreds of our friends from around the world to think a few steps ahead of the marketplace. – Bob Pearson, The Bliss Group
Mobile World Congress is the core event for the connectivity industry in Europe. Humanizing AI, 5G connectivity and monetization are some of the core tracks for the upcoming MWC 2024. The event has united technology and telecommunications professionals for more than 10 years and provides major guidelines for innovations and business models in a connected world. – Iryna Manukovska, XME.digital
We’ll be attending and speaking at P2PI Live by the Path to Purchase Institute. This event is attended by brands who would like to connect with end consumers, as well as retailers and various vendors helping brands reach consumers. We’re very focused on driving more engagement and loyalty with a brand’s customers or prospects, so this event fits well with our events strategy. – Tom Treanor, Snipp Interactive
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