We’ve got a list of the best influencer websites you’ll want to check out, perfect for when you’re hunting for influencers to partner with on marketing campaigns.
Finding the right influencer to work with on your campaign can be challenging.
So many factors come into play when finding the perfect creator: their target audience, social reach, content style, etc.
Then, once you identify the creator you want to partner with, the process of reaching out to them can feel complicated and overwhelming.
How can you contact them or their agent?
What does the process for putting together a brand campaign look like?
How long will it take, and will you get analytics to measure campaign performance?
We’re going to help you answer those questions in this post!
Learn about the 9 best influencer websites online to help you find the right influencers to work with.
We’ll cover what those sites are, how they work, and how to find the most influencers on the internet.
Let’s get started.
Influencer websites are a great way for brands to find the influencers they want to work on their content campaigns. Here are 15+ influencer websites you might not know about. Dive in!
Aspire is one of the most well-known influencer websites online!
This influencer website helps brands find the right influencers to work with fast. Brands can discover and connect with influencers to work together on influencer collaborations.
Some of their features include:
Influencer search
Creator marketplace
Campaign management
Relationship management
Content management
What I really like about Aspire is all the helpful resources they offer to brands to help better educate them about brand deals and the influencer discovery process:
Aspire Influencer Academy
Templates brands can use for pre-written emails, influencer campaign decks, influencer briefs, and marketing budget
Helpful ebooks
Reports
Webinars, articles, and events
Acorn Influence is a creator marketing platform partnering brands and creators to work together on brand deals.
They’re known for their 5-step process for influencer discovery that pairs a relevant influencer to your campaign:
Sourcing: Creators are sourced and vetted before moving on to the next phase.
Validation: Creator audiences are authenticated to ensure that followers are real and not fake or bought, and then Acorns pitches a select group of influencers.
Invitation: Pitch invitations go out to creators, inviting them to apply to the campaign.
Review: In the review process, Acorns will review the responses from creators.
Contract: This is the final step when creators are chosen, and contracts are sent out and signed.
Grin offers AI-powered influencer marketing software and campaign management, supporting brands find the perfect influencers for their campaigns.
They work with various content creators, from brand ambassadors to influencers, affiliates, and even athletes!
Their platform offers 6 core features to make the influencer discovery and influencer relationship management process as pain-free as possible:
Discovery: Search their creator database and find the right influencers to partner with on your influencer marketing campaign.
Content management: Access all campaign content in one place. Integrations with tools like Dropbox, Google Drive and other tools are also available.
Creator payments: Their centralized creator payments platform lets you pay creators instantly. You can manage all your payments from one place, including sending out the appropriate tax documents to creators.
Influencer gifting: They oversee the influencer gifting process to make it as seamless and streamlined as possible, from initial reach-out through product delivery.
Reporting: Their reporting and analytics software helps you track your ROI, viewing your data in real time so you can access accurate insights to see how effective your influencer marketing campaign is.
Skeepers is the influencer website for influencer content in the form of brand deals and UGC (user-generated content).
They serve a host of industries, like:
Retail
Fashion
Beauty
Consumer goods and consumer services
Home and garden – DIY
Food and beverage
Consumer electronics
They offer help to brands in many ways:
Collecting customer reviews
Respond to reviews
Manage and publish UGC campaigns
Provide data reporting and analytics so you can see how effectively your campaigns are running
Coordinate brand ambassador programs
Create and execute live shopping stream events
Cohley is a content management platform for content marketing, UGC, and text review. Like many of the other influencer marketing campaign companies on this list, Cohley also helps connect brands and influencers so they can collaborate on content campaigns.
In addition to your traditional social media influencer campaign, Cohley also helps with video, photo, and product-based reviews, including e-commerce ratings.
You can use Cohley to help get visual content for your brand to use, creatives for ads you plan on running, or reviews for new products.
Klear is an influencer marketing platform helping brands engage in content campaigns with creators.
Brands can use Klear to:
Find and invite creators to campaigns
Communicate with creators on the Klear platform
Track sales, clicks, and other metrics
They offer tons of resources to educate brands and creators about the influencer marketing process and social media landscape, including case studies, blog posts, reports, guides, and events.
Their free tools are great and include:
Twitter analysis: Get stats on Twitter influencers
Find Twitter influencers: Search for influencers on Twitter by niche, like art, food, tech, or lifestyle, for example.
Influencer pricing calculator: This calculates creator rates for Instagram influencers based on their handle.
Location-based influencer search: Search influencers by country, state, and/or city
#Paid is a creator marketplace that brings together brands and creators to work together on influencer marketing campaigns.
They help brands to:
Find and match with creators
Manage and measure the performance of your campaign
Streamline and automate processes to make them hassle-free for you, like creator payments, negotiations, and contracts
#Paid is one of the only influencer websites that can help with licensing deals, so your content campaigns can easily transition into paid ads.
Creator.co is an influencer marketing platform offering a range of services to bring together creators and brands.
They are one of the only influencer websites in our roundup that offer brands two options to work together.
They can either use a DIY approach where they have tools to run the creator campaigns themselves.
Or, have Creator.co step in and assist, helping do things like create the strategy, build the brief, and other tasks.
Brands pay on a monthly subscription starting at $460/month.
Brandwatch helps companies run their social campaigns. They help provide 3 core solutions:
They help you understand consumers better
Social media management
Influencer marketing
Use Brandwatch to search, find, start, and manage content campaigns with influencers. They support industries like healthcare, financial services, retail, tech, and education, to name a few.
Tagger is an influencer marketing network supported by Sprout Social.
They help with:
Media buying and,
Influencer marketing campaign management
With Tagger, you’ll get help finding the right influencers for your campaigns, building a strategy, running the campaign, and measuring the results. They integrate with Paypal, Okta, Shopify, and other tools.
Afluencer helps brands connect and collaborate with creators fast.
Some of the features they offer include:
A network of 20K+ influencers you can work with
Influencers are verified and vetted
24-hour client support
Brands are on a monthly subscription, starting at $49/month.
This influencer marketing platform provides influencer marketing tools to brands so they can run their campaigns effectively.
Search and find infuencers
Manage campaigns
Pay influencers
Content syndication
Analytics and reporting
They offer free resources like marketing training guides to help you grow, an emoji dictionary, an Instagram captions library, case studies, and more.
Influencity is an influencer marketing platform serving brands, agencies, and e-commerce stores. They connect companies with creators to partner on influencer campaigns.
They work with TikTok, YouTube, and Instagram influencers.
You’ll get help with discovering influencers that are a great fit for your campaign, access to their influencer relationship management tool to find influencers, get contact details, and track the campaign’s performance.
They also have a nicely built-out resources section, including a knowledge base, success stories, ebooks, and more.
Izea helps brands run influencer marketing campaigns.
There are several different ways Izea can help:
The Creator Marketplace is a collection of influencers you can search through to find creators you want to partner with
Izea Flex is their monthly subscription for brands, helping with everything from influencer discovery to contract negotiation, issuing payments, and tracking performance, with rates starting at $130/month
The full-service influencer marketing team is for companies that need a total solution. So, with this option, you can outsource the entire process to Izea’s team, which will handle all facets of the project from strategy to execution.
This is Shopify’s collaboration program, which helps brands find influencers to work with on their affiliate marketing campaigns.
Shopify Collabs is one of the only influencer websites in this list for affiliate marketing campaigns only.
Brands can connect with creators
Ship gifts and samples to them
Creators will run the affiliate campaign, and brands will pay commissions
Webfluential helps brands reach the right audience and grow their sales through their creator campaign management services.
They’ll help you find creators who will pitch to your campaigns. You can review influencer audience demographics and data, decide, and run your campaign.
You can run content campaigns with social networks like Facebook, Instagram, Twitter, TikTok, YouTube, and blogs.
Influencer websites create a bridge between influencers and brands. Brands are looking to start influencer collaborations with creators, but they don’t know where to find them. They also may need help negotiating the deliverables and executing the brand campaign.
Influencers are interested in partnering with companies to share great products and services with their audience. It’s also a lucrative way to make money from social media.
The influencer website can help both brands and influencers.
They will present brands with a library of influencers they can choose from, help them set deliverables, and negotiate with the creator. They help creators find brands to work with and provide a platform for the brand campaign.
Brands can pay influencer websites for campaigns, turn in contracts, and get help with creating the campaign.
Influencers can apply to brand deals they want to work on, turn in deliverables, and get paid from the influencer site.
Instagram is widely regarded as the leading platform with the most social media influencers on the internet.
With over a billion monthly active users, Instagram serves as a diverse ecosystem of influencers across many niches, from fashion to fitness, food, beauty, and more.
Instagram makes a great platform for influencers because of the robust features available for social sharing. It’s a popular choice for influencers to share their content and connect with their audience.
And it’s a top social network for brands as well:
68% of brands consider it a top platform for influencer marketing
81% of people use Instagram to research products and aid in their purchase decision
35% of Instagrammers buy on the platform
Influencer websites definitely fill a gap in the market. They serve as an intermediary for brands and creators.
Influencer marketing is now a 20-billion-dollar industry, and brand partnership deals fuel that growth.
There’s a real need for the influencer relationship management that influencer websites provide:
Influencer discovery
Coordinating brand ambassador programs
Creating and executing paid campaigns for brands
Managing influencer collaborations
For brands, they can be an incredibly helpful resource to manage the important brand campaigns they’re running.
Which influencer website will you use?
