15 Best WordPress eCommerce Plugins in 2023

Are you looking for the best WordPress eCommerce plugins to grow your business?

WordPress is one of the most popular website builders for eCommerce entrepreneurs. One of its many benefits includes all the powerful eCommerce plugins at your disposal.

These tools can help you quickly and efficiently build your online business.

That’s why, in this article, we’re excited to share the best of the best WordPress eCommerce plugins that will help you grow and expand your online store. We’ll also explain why these eCommerce WordPress plugins are the best at what they do.

Ready to dive in? Let’s get started.

What Is a WordPress eCommerce Plugin?

A WordPress eCommerce plugin is a software add-on that grows the functionality of a WordPress website to boost online sales and transactions without complex coding or programming.

The eCommerce plugin integrates with the WordPress site to provide features including but not limited to product catalogs, shopping carts, payment processing, shipping and tax calculations, customer management, and order tracking.

Important Factors To Consider When Choosing WordPress eCommerce Plugin

Many different WordPress eCommerce plugins are available, each offering a unique set of features and functionalities.

Which eCommerce WordPress plugin you should choose depends on the specific needs and requirements of the website, such as the type of goods or services being sold, the number of orders, and even geolocation.

It would be best to look for the following four important factors when choosing an eCommerce plugin for WordPress:

Payment solutions – The eCommerce plugin should be capable of supporting the payment gateway of your choice.
Design and customization – The eCommerce plugin should have customization options, allowing you to design your campaigns and templates to complement your brand’s design.
Apps and integrations – Make sure integrations for third-party apps, like email marketing services, CRM software, other marketing plugins, and accounting software, are available. These tools are important for the efficient running of your eCommerce business.
Support options – Make sure the eCommerce plugin comes with support options. Good support goes a long way in customer satisfaction and also saves money and time.

Best WordPress eCommerce Plugins

With a clear understanding of the key features to look for in an eCommerce plugin, here are our top choices for the best eCommerce WordPress plugin for users.

1. WooCommerce

WooCommerce is a powerful and one of the best free eCommerce plugins for WordPress. It’s the driving force behind 30% of all online stores and offers incredible flexibility and customization.

It’s owned by Automattic, one of the most reliable and powerful companies in the WordPress ecosystem.

They’ve made it easy for anyone to create an eCommerce store in just a few minutes (and with just a few clicks!). This is true whether you’re selling digital goods or physical goods.

Key Features:

Hundreds of extensions and themes, making it easy for you to add new features to your WooCommerce store, including cart abandonment features, inventory management, distribution of discount codes, and much more
Supports physical products as well as digital downloads
Affiliate marketers can add affiliate or external products to your site, providing users with a better experience
Easily manage your inventory or even assign it to a store manager
Built-in support for popular payment gateways (plus, you can add many other payment options using extensions)
Automatically calculate taxes, shipping costs, and other expenses
Excellent support, including documentation, a knowledge base, a help desk, and community forums

The biggest drawback of WooCommerce is its scalability. As your store grows, you’ll need to move to a managed hosting provider to scale your WooCommerce store.

Otherwise, this is one of the best plugins on the market and the easiest way to start your online store.

If you’re interested in WooCommerce, you may want to check out the following article: How to Create a WooCommerce Popup (+7 Ways to Boost Sales).

If you’re interested in WooCommerce, check out the following article: How to Create a WooCommerce Popup (+7 Ways to Boost Sales).

Why WooCommerce Is One of the Best WordPress eCommerce Plugins

Lots of customization options
Plenty of integrations
Free core plugin
Open source
Active community of developers

WooCommerce Pricing: The core WooCommerce plugin is free and open-source. Some extensions are free, while others are paid.

Alternatives: WP EasyCart, Ecwid eCommerce Shopping Cart

2. Easy Digital Downloads

Easy Digital Downloads (EDD) is a lightweight WordPress eCommerce plugin with all the features you need to sell your digital products easily.

Other eCommerce plugins for WordPress help you sell digital products from your WordPress store, but they come bundled with many features for selling physical products that you’ll likely never need.

Easy Digital Downloads gives you everything you need to sell your digital product–and nothing more.

Key Features:

Easy to use, even for first-timers and new business owners
Hundreds of extensions are available for everything from payment gateways to marketing platforms
Compatibility with almost any WordPress theme, but also has themes built specifically for the plugin
Has excellent support with forums, videos, tutorials, and an IRC chatroom

Why Easy Digital Downloads Is One of the Best WordPress eCommerce Plugins

Works right out of the box
Integrates with your existing tools
Active community of users and developers to learn from
Educational blog content

Easy Digital Downloads Pricing: Starts at $99.50/year with a limited free version available

Alternatives: Gumroad

3. WP Simple Pay

WP Simple Pay is the easiest way to accept one-time and recurring payments on your WordPress site with a simple buy button rather than an entire complex shopping cart system.

It’s perfect for selling single products, collecting service payments, and accepting donations.

WP Simple Pay has built-in support for credit card payments, Apple Pay, Google Pay, ACH debit payments, and more. It also offers multi-language and currency support.

Key Features:

Simple payment collection for beginners
Easy drag-and-drop payment form builder with custom fields
Accept one-time payments or recurring payments like installment plans, subscriptions, or trial periods
Offer discounts with coupon codes

Need a WordPress theme? Here’s an excellent resource: 22 Best Responsive eCommerce Themes and Templates (Free and Paid).

Get started with WP Simple Pay today! 

Why WP Simple Pay Is One of the Best WordPress eCommerce Plugins

Just the right amount of customization options – not too little and not too much
Easy for noncoders to use

WP Simple Pay Pricing: Starts at $49.50/year

4. OptinMonster

OptinMonster is the most powerful conversion optimization and lead generation software for eCommerce stores.

That really means we’re the best at getting your site’s visitors to take the actions you want them to. How do we do that?

By helping you create high-converting conversion campaigns like popups, floating bars, fullscreen welcome mats, and more in a matter of minutes.

OptinMonster has 100+ stunning templates and a drag-and-drop builder, so you don’t need coding skills or design experience.

We made everything user-friendly so anyone could create awesome campaigns for their eCommerce store.

These conversion campaigns can be used to increase page views on your site, grow your email list, increase sales, and more.

Plus, OptinMonster has loads of targeting tools specifically for eCommerce:

This allows you to create 100% customizable conversion campaigns based on specific products in your eCommerce store, what items your customer has in their cart, what your customers’ cart total is, and much more.

That makes this the perfect eCommerce plugin for small businesses and companies.

These targeting rules empower you to boost sales in your eCommerce store quickly.

Need proof? See how Cole’s Classroom added $55,494 in sales using OptinMonster.

Want to learn more about how OptinMonster works? Check out this post, Is OptinMonster Worth It? An Extensive Review.

Key Features:

Turn abandoning visitors into leads using Exit-Intent® technology
Create special offers targeting repeat visitors based on their previous interactions with your site using onsite retargeting
Follow up with your visitors using MonsterChains
Create custom browser cookies based on your customers’ demographics data then show highly targeted campaigns to drive conversions
Rely on stellar customer support at all times

OptinMonster seamlessly integrates with WordPress and any eCommerce platform, including WooCommerce, BigCommerce, and Shopify.

Why OptinMonster Is One of the Best WordPress eCommerce Plugins

Intuitive to use
Powerful targeting and trigger rules
Integrations with Mailchimp, ActiveCampaign, and tons of other services
Highly responsive customer service
Free campaign at signup

OptinMonster Pricing: Starts at $9/month

Ready to see it in action? Click below to start your 100% risk-free OptinMonster account today:

Get Started With OptinMonster Today!

BONUS: Done-For-You Campaign Setup ($297 value) Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →

5. All in One SEO

All in One SEO is the best SEO plugin for WordPress. It ensures that your website content is SEO-optimized, helping you increase traffic and earnings on your eCommerce site.

A lot of time and effort goes into optimizing eCommerce websites for SEO performance, but All in One SEO is a WordPress plugin you can count on to keep it user-friendly.

Key Features:

Content and on-page SEO analysis
Snippet preview shows you how your post or page will look in the search results
Site audit, SEO score, and optimization recommendations
Social media integrations
Headline analyzer
Technical SEO features like sitemaps, robots.txt, and schema markups

Get started with AIOSEO today! 

Why AIOSEO Is One of the Best WordPress eCommerce Plugins

Fast setup
Easy to configure
Handles basic and advanced features equally well
Responsive support team

AIOSEO Pricing: The premium version starts at $49.50/year, free version available on WordPress.org

Alternatives: Yoast SEO

6. Schema Pro

Schema Pro is a paid SEO WordPress plugin that helps boost your website’s SEO without adding manual code to each page.

Schema is the data that makes it possible for search engines to read and understand your site.

This is also the data that helps search engines match your site to people’s search queries.

With a user-friendly platform, Schema Pro offers 20+ types of schema. For eCommerce, Schema Pro offers product schema. This schema enriches your product listing in search engines, enticing searchers to click into your store.

Sure, adding schema takes time. But Schema Pro helps automate a chunk of the work to boost your SEO.

Key Features:

Real-time testing validates your schema in seconds
Compatible with Yoast
Over 20 schema types

Why Schema Pro Is One of the Best WordPress eCommerce Plugins

Easy-to-use setup wizard
Produces results quickly
No coding knowledge required

Schema Pro Pricing: Starts at $79/year

7. SeedProd

SeedProd is the best landing page builder for WordPress. With SeedProd, you can easily create beautiful landing pages using a visual drag-and-drop builder. And since everything is done on the front end, there’s no coding required.

Using its landing page templates, you can add email optins, countdown timers, and social share buttons to your eCommerce page.

There are even custom WooCommerce blocks like add to cart, checkout, shopping cart, products grid, and more. This makes it easy to create product pages and customize the WooCommerce checkout flow.

SeedProd also handles coming soon pages, launch pages, under-construction pages, and maintenance mode pages for your WordPress site.

And the best part is that SeedProd is a powerful tool for capturing leads before your WordPress site even goes live.

When you launch a course or product, you can create a Coming Soon Page that captures your audience’s email address. This lets you stay in contact with your target buyer before, during, and after your product launch.

In the end, you can make more sales because you’ve got your leads ready to buy.

Key Features:

Built-in email autoresponder
WooCommerce integration
Search engine optimized
Social follow and share

Having a pre-launch marketing page helps build excitement about your brand and jumpstart your site’s SEO.

But when you add that optin form integration to start building your email list can give your online business a big advantage. Imagine already having a mailing list of hundreds–or even thousands–of customers when you’re ready to announce your grand opening!

Even if you’re not new to the game, you can use SeedProd to create custom maintenance mode and 404 pages that will delight your visitors and get you leads.

Get started with SeedProd today! 

Why SeedProd Is One of the Best WordPress eCommerce Plugins

Grows with your business
Looks great on mobile devices
Fast and intuitive to use
Plenty of templates ready to use

SeedProd Pricing: Starts at $39.50/year

8. TrustPulse

TrustPulse is the best social proof notification plugin on the market. It can help you leverage the power of social proof to increase your conversions by up to 15%.

How does it work? TrustPulse will show a live notification anytime someone positively interacts with your site.

So if someone makes a purchase, you can have TrustPulse notify your site’s visitors. This makes your brand appear more trustworthy and creates a sense of FOMO (fear of missing out).

In the end, your site’s visitors see other people benefiting from your product and want those same benefits.

Key Features:

Smart targeting using advanced rules and timing controls to show your campaign at the right time to boost conversions
Flexible design options to match the look and feel of your website
Actionable analytics show you at a glance which pages deliver the highest conversions
Works seamlessly with all popular website platforms

Ready for the best part? You can start TrustPulse for free.

TrustPulse lets you use its software for 500 sessions for free. After that, the paid plans begin at just $5/month. That’s roughly the cost of your morning cup of coffee.

This makes TrustPulse easily one of the best eCommerce plugins for WordPress with little or no investment.

Get your free TrustPulse account today!

Why TrustPulse Is One of the Best WordPress eCommerce Apps

Accurate event tracking
Works on all platforms
Visible but unobtrusive social proof notification
14-day risk-free trial period

TrustPulse Pricing: Free up to 500 sessions. Paid plans start at $5/month

9. PushEngage

When it comes to notifications, PushEngage is the best ecommerce plugin for WordPress on the market. With push notifications, you can drive users back to your website by sending personalized messages to their desktop or mobile browsers.

You can send new blog post announcements, abandoned cart reminders, new product announcements, alert customers to a price drop, and much more.

Plus, you can take advantage of powerful features like triggered notifications and dynamic segmentation to send the right notifications at exactly the right time.

And getting users to opt-in to your push notifications is easy with PushEngage. You can create custom opt-ins and trigger them to appear based on time on the page, scroll percentage, or by clicking a link, button, or image.

It’s compatible with WooCommerce, Shopify, BigCommerce, and many other popular platforms.

Key Features:

Custom domains and branding
Personalization features
A/B testing
Goal tracking and analytics
Offline notifications
And more

You can try out PushEngage for free and start sending 30 campaigns/month to up to 500 subscribers.

Get started with PushEngage today!

Why PushEngage Is One of the Best WordPress eCommerce Apps

Quick and easy to implement
Highly customizable for sending personalized notifications
Higher click-through rate than other channels
Excellent support team

PushEngage Pricing: Free for up to 200 subscribers. Paid plans start at $9/month.

10. Cart Recovery for WordPress

Cart Recovery for WordPress is a free WordPress eCommerce plugin that works with WooCommerce, WP eCommerce, Easy Digital Downloads, and Restrict Content Pro right out of the box.

This eCommerce WordPress plugin can easily track abandoned carts, view stats in your WordPress dashboard, and configure automatic recovery email sending. Plus, it integrates with WordPress’s GDPR compliance tools for data access and removal requests.

Key Features:

Captures customer’s names and email addresses as soon as they’re entered at checkout
Capture and engage new customers who never reach checkout with “Save to Cart”
Trigger abandoned cart email campaigns automatically
Track in-progress carts, abandoned carts, and recovered carts easily within your WordPress dashboard

Cart Recovery for WordPress is one of your best options for reducing shopping cart abandonment with your online store.

Why Cart Recovery Is One of the Best WordPress eCommerce Plugins

Responsive and helpful support from the developer

Cart Recovery Pricing: Free. Pro upgrade starts at $39/year.

11. WPForms

One of the best ways to create a great user experience is to ask users what they want and expect from your brand or site. And WPForms is the best way to get that valuable feedback from your site’s visitors.

Not only is WPForms the best WordPress form builder plugin available, but it’s also the best online survey tool you can get!

Key Features:

Create a form in just a few minutes without writing any code using the drag-and-drop builder
Smart survey fields: Likert scale, ratings, multiple-choice
Create polls and display real-time results on your site
Real-time insights offer beautiful reports with the best visualization
Integrations for PayPal and Stripe
Authorize.net addon is now available

On top of all that, WPForms includes multi-page forms, email integration, conditional logic, and tons of other features, plus addons to extend its functionality even more.

There’s a free plan available, though pricing for paid plans starts at only $49.50/year.

Get started with WPForms today! 

Why WPForms Is One of the Best WordPress eCommerce Plugins

Beautiful design
Easy to use
Powerful workflows
Lots of templates to get started

WPForms Pricing: Free. Paid upgrades are available starting at $49.50/year

12. Wholesale Suite


Wholesale Suite consists of three WordPress eCommerce plugins that make it easy to add wholesale features to your eCommerce site.

If you run your store with WooCommerce, there’s no option to add wholesale pricing in the same product listing. You need to duplicate your product pages and create separate prices. This can lead to a confusing and poor shopping experience for visitors.

But, with Wholesale Suite, you can easily add wholesale pricing to your product pages for bulk buyers while displaying regular prices for retail customers.

This plugin also lets you create responsive wholesale order forms and automate wholesale customers’ recruiting and registration process.

Key Features:

Tons of wholesale pricing options
Set minimum purchase amounts
Control shipping and tax separately from retail customers
Manage product visibility by user role
And much more

Get started with Wholesale Suite today!

Why Wholesale Suite Is One of the Best WordPress eCommerce Plugins

Practical and efficient
Simple setup
Flexible product
Great support

Wholesale Suite Pricing: Starts at $118.50

13. SearchWP

SearchWP significantly improves the WordPress search function. With this WordPress eCommerce plugin, you can customize your search to include pretty much every bit of content on your site.

This includes eCommerce product details, categories, tags, custom fields, document content, and more.

This search feature can help your customers find the products they’re looking for and greatly improve your user experience (UX).

Key Features:

Easily control your WordPress search algorithm
Show better search results by using keyword stems instead of exact search terms
Detailed search metrics to see what visitors are searching for
Integrates with popular plugins like WooCommerce, Easy Digital Downloads, bbPress, and more

Visitors will bounce from your site if they can’t quickly find what they need. The increased search functionality offered by SearchWP allows you to improve user experience and reduce bounce rates.

Why SearchWP Is One of the Best WordPress eCommerce Plugins

Great way to upgrade your user experience
Turns search into what it should be
Makes eCommerce metadata searchable

SearchWP Pricing: Starts at $99/year

14. MonsterInsights

MonsterInsights gives you the power of Google Analytics in an intuitive, easy-to-use platform. It’s designed to give you deeper insights into how visitors interact with your website.

Plus, it offers enhanced eCommerce tracking features for users operating on WooCommerce and Easy Digital Downloads platforms.

Key Features:

Sales tracking for WooCommerce, Easy Digital Downloads, LifterLMS, and MemberPress
Referral and ads tracking
Integrate Google Analytics and Facebook Instant Articles with a single click
Track form views, submissions, and conversion rates

With a single click, you can have real-time data on the performance of your eCommerce site. You can also get more in-depth insight into customer preferences and the success of your marketing initiatives.

MonsterInsights gives you all the power of Google Analytics but with a more user-friendly interface. That means all the data you need is at your fingertips, conveniently placed in your WordPress dashboard.

Go try MonsterInsights today!

Why MonsterInsights Is One of the Best WordPress eCommerce Plugins

Easy to insert tracking code
Can keep the same tracking plugin when switching themes or designs
Simple yet powerful

MonsterInsights Pricing: Starts at $99.50/year

15. Advanced Coupons

Advanced Coupons can help you grow your online store with irresistible deals for your customers. The coupon functionality built into WooCommerce is limited. But Advanced Coupons can create exciting discounts that boost your conversions.

This coupon plugin can handle unique pricing rules and automatically apply coupons for customers based on their profiles.

Key Features:

Smart coupons like buy-one-get-one (BOGO) deals, store credit, cashback, and more
Cart conditions for coupons
Easy coupon application with URLs, 1-click notifications, or auto application
Automatic product addition when coupons are applied

You can also bundle Advanced Coupons with plugins for building a loyalty program and offering gift cards. The more savings options you give customers, the more you can earn.

Get Advanced Coupons now!

Why Advanced Coupons Is One of the Best WordPress eCommerce Plugins

Wide variety of deals to offer
Easy setup in under 2 minutes
Supports international currency and multiple languages

Advanced Coupons Pricing: Free plan available with generous features; paid plans start at $59.50/year

We hope this article helped you determine the best WordPress eCommerce plugin for your needs.

In conclusion, for those seeking to enhance their WordPress eCommerce site, OptinMonster is a standout choice.

Its user-friendly interface, advanced targeting capabilities, and powerful conversion features set it apart.

Whether you’re aiming to increase email subscriptions, reduce cart abandonment, or personalize customer interactions, OptinMonster offers the tools to achieve these goals effectively.

It’s not just a plugin; it’s a comprehensive solution for boosting your online sales and enhancing the customer experience. For any WordPress eCommerce site looking to thrive, OptinMonster is an indispensable asset.

Get Started With OptinMonster Today!

BONUS: Done-For-You Campaign Setup ($297 value) Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →

The post 15 Best WordPress eCommerce Plugins in 2023 appeared first on OptinMonster.

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