Are you looking for the best lead generation tools? Good news! I reviewed 32 of the best on the market, so you don’t have to.
The lead generation process can be overwhelming, but that’s much easier when you have the right lead generation tool.
In this blog, I will explain lead generation tools, their benefits, key features, and how to choose one for your business needs.
If you are in a hurry and wish to save time, skip to the best lead generational tools reviews.
Lead generation tools are software applications that assist businesses in attracting, capturing, and nurturing potential customers, commonly known as leads.
It automates and streamlines the lead generation process, making it easier for companies to identify and engage with their target audience.
By leveraging various strategies and features, such as landing pages, lead capture forms, and lead magnets, this software efficiently collects essential contact information from potential customers, paving the way for effective sales and marketing campaigns.
The benefits of using lead generation tools are increased efficiency, higher conversion rates, data insights, and enhanced customer relationship.
1) Increased Efficiency: By automating lead generation tasks, businesses can save time and resources, enabling their sales and marketing teams to focus on other critical aspects of the business.
2) Higher Conversion Rates: Lead generation tools help optimize marketing efforts by capturing qualified leads. This increases the chances of converting those leads into paying customers, ultimately boosting conversion rates.
3) Data Insights: These platforms provide valuable data and analytics on lead behavior, allowing businesses to refine their marketing strategies for better results.
4) Enhanced Customer Relationships: With personalized communication and targeted content, businesses can build stronger relationships with potential customers, increasing brand loyalty.
The key features that lead generation tools should have are landing page builders, forms and popups, lead magnets, email marketing integration, and lead scoring and segmentation.
1) Landing Page Builders: Create stunning and conversion-optimized landing pages to capture lead information effectively.
2) Forms and Pop-ups: Utilize customizable forms and pop-ups on your website and landing pages to entice visitors into becoming potential leads.
3) Lead Magnets: To attract and engage potential customers, offer lead magnets such as e-books, webinars, or free trials.
4) Email Marketing Integration: Seamlessly integrate with email marketing platforms to nurture leads through automated and targeted email campaigns.
5) Lead Scoring and Segmentation: Prioritize and categorize leads based on their engagement levels to tailor your marketing efforts accordingly.
Finally, let’s jump to our list of the 32 lead generation tools I have carefully reviewed for your help.
OptinMonster is the best lead generation tool for easily converting your visitors into leads and customers.
OptinMonster, a SaaS, lets you create on-site lead generation campaigns like popups, slide-in toasters, floating bars, spin-to-win wheels and more.
Even better? You can do it without needing a coder or graphic designer using our drag-and-drop editor and one of 500+ templates. Or, design it yourself using our Canvas templates.
But just because it’s simple doesn’t mean it’s not powerful.
OptinMonster’s personalization and targeting display rules put your campaigns in front of the right people at the right time. We have almost 100 different ways to choose where, when and for whom your campaigns will appear.
I’m most fond of our query-parameter condition because it lets you align your PPC campaigns with your onsite lead generation. Another feature I appreciate about OptinMonster is our Playbooks. Playbooks are fully pre-configured campaigns, eliminating the guesswork involved in launching a lead generation campaign.
OptinMonster is how AtHoc increased sales qualified leads by 141%, and how SnackNation adds 1200 segmented leads every week. And it’s not just these two companies who have seen success with our lead generation tool. OptinMonster has published dozens of lead generation case studies that prove we deserve to be #1 on this list.
Reduces cart abandonment: Offer abandoning visitors a custom-tailored offer before they leave your site with Exit-Intent® Technology.
Increases conversions and sales: Create upsell, downsell, and cross-sell offers to boost your customers’ average order value (AOV).
Improves lead quality: Increase the number of qualified leads by collecting more than just name, phone and email.
Shows targeted promotions: Show free shipping bars, share discount codes, promote flash sales, and more based on referral source, geo-location, previous on-site behavior, user’s device, and more.
Targets offers: Use what you already know about your visitors to run OnSite Retargeting® campaigns and improve conversions.
Automates growing your email list: Every major email marketing platform, CRM platform (customer relationship management tool) and content management system integrates with OptinMonster.
Pricing: OptinMonster pricing starts at $9/month for our Basic plan, $19/month for Plus, $29/month for Pro (our most popular plan), and $49/month for Growth.
TrustPulse is the best social proof notification plugin.
Without social proof, I think you’ll find it hard to generate new leads.
TrustPulse shows proof of the purchase activities taken by the real visitors and buyers on your site, like viewing or buying products, signing up for newsletters, and more.
I think adding social proof notifications is one of the most effective lead generation marketing tactics that requires the least amount of effort.
The thing I like MOST about TrustPulse is that they don’t even provide a way for their users to fake activity or purchases. Your website visitors will never be able to accuse you of faking reviews or purchases when you use TrustPulse. Every alternative to TrustPulse does, which puts you at risk.
Real-time event tracking
Smart targeting to boost conversions using advanced targeting rules and timing control
Flexible design options to match your site’s branding
Actionable analytics to get the stats you need to increase conversions
Google Analytics 4 integration
Easy setup on any website with no coding needed
Pricing: The pricing plans start at $5/month for up to 2,500 sessions!
SeedProd makes the list of lead generation tools because of it’s easy Landing Page solution.
SeedProd comes with a beginner-friendly drag-and-drop builder which can create beautiful landing pages for your site to capture leads. Whether it’s for sales, maintenance, webinar, or optin campaigns, SeedProd has your back. With 150+ landing page templates, you don’t even need to worry about designing responsive and mobile-ready pages. All the hard work is already done for you.
SeedProd strong-arms the conversion game by integrating with many email service providers and protecting your pages from spam, bots, and other fraudulent entries.
Edit content in real-time and preview your website exactly as your visitors would with its live preview
Put your website into coming soon, 404, or maintenance mode and go live whenever you’re ready, all with one click
Compatible with any WordPress theme and helps you ensure your website matches your branding
Pricing: SeedProd’s yearly pricing starts at $39.50 for the Basic package, $89.55 for the Plus package, and $159.60 for the Pro package.
WPForms is an easy-to-use form builder that adds simple lead-generation forms to your website.
With 300+ pre-built templates, you can get the proper form on your site in just a few clicks.
While forms are limited in targeting rules as opposed to tools like OptinMonster’s popups, they’re still an excellent and reliable lead generation tool.
Drag-and-drop builder to make customization easy
Mobile-friendly forms let you collect leads from any visitor
Instant notifications allow you quickly respond to leads
Smart conditional logic guides you through creating high-performing forms
Pricing: WPForm’s pricing starts at $49.50 for the Basic package, $99.50 for the Plus package, $199.50 for the Pro package, and $299.50 for the Elite package.
Thrive Leads is a lead generation plugin that helps you grow your email list and increase conversions on your website. It’s a powerful plugin for WordPress that offers a range of features to help you capture leads and build your email list.
A variety of opt-in forms, including 2-step opt-ins, lightbox forms, and slide-in forms
Lead groups, which allow you to segment your list based on specific criteria
Dynamic text replacement
A lead shortcode that lets you add opt-in forms anywhere on your site
Pricing: You can purchase Thrive Leads individually for $99/year. Thrive Leads is also available as part of the Thrive Suite for $299/year for use on up to 5 sites. The Thrive Suite includes 9 WordPress plugins you can use to build your online business.
If you have a more extensive contact list or prefer a MailChimp alternative, try Constant Contact. It’s a fantastic email marketing platform that will help you stay connected with your leads.
Constant Contact has an incredibly easy-to-use and lightweight interface. And as one of the largest email marketing services globally, Constant Contact can offer great deliverability rates.
Their drag-and-drop editor and email newsletter templates give your emails a polished and professional look, impressing your leads.
Integrates with other lead generating tools, so you start emailing leads right away
Marketing automation sends pre-designed emails to increase engagement and drive sales
Easy-to-read reports track email success in real-time
Simple contact management tools give you the power to sort, add, and manage your email contacts
Pricing: Constant Contact’s email marketing pricing ranges from $20/month for Email to $45/month for Email Plus. They do offer a free trial.
Brevo (formerly Sendinblue) is a complete marketing automation platform that combines email marketing services and SMS messages. In addition, they offer a drag & drop builder that you can use to create highly-engaging emails, build automated workflows, and segment users.
Brevo can be your home for almost anything email marketing. From automation, segmentation, and email design tools, Brevo has it all.
It also offers builders for Facebook ads, landing pages, and signup forms.
Customizable dashboard based on your business
All-in-one marketing suite
Email heat maps so you can visualize how your contacts engage with your email
A/B testing so you can test different emails to see which resonates best with your contacts
Pricing: Brevo offers a free plan for unlimited contacts and up to 300 emails daily. Their paid plans range from $25/month for their Lite package to $65/month for the Premium package.
If you want to do a quick email search, Hunter is a valuable tool. Just type in the domain, and it’ll find the email address pattern.
Hunter also includes a confidence rating so you know if the email is likely to be correct.
That makes Hunter one of the best email finder tools on the market.
Email verifier checks the validity of any professional email address in bulk
Browser and Google Sheets extensions
Gmail integration to send cold email campaigns
Pricing: Hunter’s pricing depends on the number of requests you make. It’s free for up to 25 searches and 50 verifications per month. Paid plans start at $49/month and range to $399/month for the Enterprise plan.
AeroLeads provides a Google Chrome extension to help you search various professional websites like LinkedIn for sales leads.
All you have to do is add a name and company to your AeroLeads account. The tool will then find their business email addresses and other contact details.
AeroLeads will add these leads to your email marketing lists, so you can start working on those leads right away.
Chrome extension makes searching simple
Export data to a CSV file or transfer to email marketing tools
Verified business emails also come with job titles, company, website, location, and LinkedIn URL
Pricing: AeroLeads offers a limited free plan to help you get going. Their lowest tier is Take Off, which is $49/month for 2000 records. After that, plans go up to Enterprise, priced by special quote.
D&B Hoovers claims to have the world’s most comprehensive business database. You can use it to build targeted leads of new prospects.
Hoovers’ database includes company information to help you have more relevant conversations with those prospects. That aids you in turning more prospects into leads and sales.
This information can help guide your marketing decisions to deliver more relevant communication with your leads.
Filter prospects to engage the most promising leads
Send leads directly to your CRM tools
Real-time trigger alerts
Dynamic lists constantly update your contacts, so you always have valid contact information
Pricing: You can try Hoovers for free though you’ll need to contact their sales team for more pricing information.
Datanyze is another popular and easy-to-use B2B lead generation tool. With their Google Chrome extension, you can get a plethora of contact information, including email, direct dial, and mobile numbers, all without leaving your browser.
Then, you can export those to your CRM software for management and follow up.
You can use Datanyze stress-free as they promise refunds for any inaccuracies within their database.
CCPA and GDPR compliant
Target specific industries for B2B leads
Capture contact information while you browse business websites and LinkedIn
Icebreakers help you start meaningful conversations
Pricing: You can start with a free demo of their software. After that, you’ll need to contact their sales team for a pricing plan.
Sometimes you can miss out on good sales leads because you don’t know everyone who visits your site.
Lead Forensics aims to solve that problem by getting contact details for anonymous website visitors. You can also use lead scoring to spend time on those most likely to convert.
You’ll also receive contact data of key contacts that match your target profile to help continue to grow your leads list.
Uncovers the identity of anonymous website visitors and turns them into leads
Provides complete contact information, including business names, identities of key decision-makers, and more
Integrates with many of the top CRMs
Pricing: You can begin with a free trial of Lead Forensics. After that, you’ll need to work with their sales team to get the right package and pricing plan for your business.
Know the market you want to target? Just tell Growbots, and it will choose your best prospects from a database of more than 200 million contacts separated by industry.
With Growbots, you can quickly contact the right decision-makers and follow up automatically.
Growbots also includes testing so you can check which approaches are most effective.
Access to over 100 million contacts
Only pay for the leads that fit your business
Email marketing capabilities, including automation
Pricing: Growbots’ pricing starts at $49/month for their Outreach plan and goes up to $199/month for the All-in-One package.
HubSpot is one of the world’s top CRMs available. While they offer a wide variety of tools, one of the top uses of HubSpot is its email marketing services.
With HubSpot, you can create stunning conversion-ready emails while learning valuable insights and reports into how your emails perform with your customers.
HubSpot can be one of your best assets regarding SEO, sales, marketing, and inbound and outbound lead generation.
Separate hubs let your focus on the areas your business needs, all in one tool
Live chat functionality
Email template, scheduling, tracking, and engagement tools
Pricing: HubSpot offers a free CRM with valuable tools. Their paid plans are for their marketing, sales, customer service, CMS, and operations hubs, which start at $45/month.
Pardot is a well-known lead generation tool that helps you manage and qualify sales leads. By qualifying leads, you can rest assured that you’re always talking to the best leads.
Pardot includes fine-grained segmentation and marketing automation for better communication with your future customers.
There are also tools within Pardot to help you with landing page design, embedding forms, and email management.
Lead nurturing and qualification tools help you find the best potential customers
Detailed data that lets you customize the user experience
Separate tools based on industry
Pricing: Pardot’s pricing ranges from $1,250/month for their Growth plan, $2,500 for their Plus plan, and $4,000 for their Advanced package.
In addition to its built-in CRM, SharpSpring integrates with all the top CRM lead management tools. That allows you to manage lead data across multiple platforms.
SharpSpring includes custom deal stages, a helpful pipeline overview, and other marketing strategy tools.
Marketing and email automation all in one tool
Integration with many of the top marketing apps and tools
Detailed analytics on every interaction with your leads
Pricing: For small businesses, SharpSpring’s pricing ranges from $399/month for 1,000 contacts, $899/month for 10,000 contacts, and $1,299/month for 20,000 contacts.
Keap helps you keep your customers’ information and conversations neatly organized, all in one place.
From lead capture to emails to invoicing, Keap makes essential business tasks easier to handle.
Like other CRMs, Keap also has automation tools to help you streamline marketing and lead generation efforts.
Desktop and mobile apps so you can stay connected on the go
Marketing automation to nurture your leads
Migration tools to make importing your data from email providers fast and straightforward
Includes a business phone line that works on your existing iPhone and Android phones (US and Canada only)
Pricing: Keap’s pricing starts at $79/month for the Lite plan, $169/month for the Pro plan, and $199/month for the Max plan.
Adobe Marketo Engage uses behavior tracking to help you identify prime customers for engagement.
With a cross-channel engagement feature, you can coordinate 1 to 1 communication with your leads across online and offline platforms.
Plus, Adobe Marketo Engage personalizes the customer experience on your site, even for anonymous users. This helps you attract more leads and ensures high quality sales leads.
Marketing Automation rules to engage and attract more leads
Revenue tracking to track different marketing channels impact your bottom line
Works across different teams so other departments can help foster the sales process and grow your leads
Pricing: Marketo has different pricing and packaging plans. You’ll need to contact their sales department for more details on monthly costs, as pricing varies based on your database size.
Looking for another simple piece of lead generation software? OnePageCRM grabs leads from Gmail, social media sites, and business networking sites to integrate them into your CRM.
This software focuses on “next action sales,” so making sales is as simple as checking off your to-do list.
OnePageCRM is a super simple and efficient CRM, so you only focus on the actions that drive leads and sales.
Email management features, so you keep everything in one place
Lead Clipper feature grabs lead from any website with one click
Drag-and-drop sales pipeline management
Integrates with a variety of programs like Google, Chrome, Zapier, Dropbox, and more
Pricing: OnePageCRM is $9.95/month for a Professional account and $19.95/month for a Business account.
Salesforce is among the world’s top sales and lead management software focusing on the work smarter, not harder mantra.
With tools to generate leads, manage customers, sales teams, and more, Salesforce is one of the top sales lead generation tools.
Plus, it integrates with a wide range of sales and marketing software to help businesses sell more and deliver better customer service.
Separate tools specific to your industry to give you an edge over your competition
Support functions like a customized help center, chatbots, and field service tracking
Guided setup to get you on the platform in minutes
Multi-device support so you can work your business on the go
Pricing: Salesforce’s pricing for Small Business Solutions ranges from $25/month per user to $1,250/month for up to 10,000 contacts, with a few options in between depending on your company’s needs.
While we already discussed HubSpot earlier in this post, we need to highlight their Sales Hub in particular.
Sales is part of HubSpot’s suite of tools for small businesses, which tracks lead activity as it passes through the sales funnel. It helps you save time generating leads with a sales CRM, engagement tools, quote functionality, and more.
HubSpot Sales includes tools and templates for email outreach and follow-up to interact more efficiently with prospective customers.
Integration with over 940 tools in the HubSpot App Marketplace
Meeting scheduler keeps your calendar organized
Live chat to connect with your leads easily
Free plan to get you started
Pricing: HubSpot Sales has a free plan with some limited functions. Paid plans start at $45/month for their Starter plan, $450/month for their Professional program, and $1,200/month for their Enterprise plan.
To the surprise of no one, the professional networking site LinkedIn has vast amounts of company information in its databases. You can gain access to that info via LinkedIn Sales Navigator.
This lead generation and sales tool gives you the necessary knowledge to reach and engage the right people.
LinkedIn Sales Navigator provides advanced lead searches, recommendations, CRM integrations, and sales updates.
LinkedIn InMail Messages access
Access to LinkedIn subscription features like Job Seeker and LinkedIn Learning access
Customized lead suggestions
Integrate with other sales tools
Pricing: LinkedIn Sales Navigator’s pricing ranges from $79.99/month to $108.99/month. Enterprises with more extensive needs can contact their sales team for custom quotes.
Pipedrive prides itself on simplicity, and it’s easy to use.
This automatic B2B lead generation software tracks all interactions with leads quickly. Then you can see all the data in one unified dashboard whenever you check in.
It also makes it easy to know what action to take next.
Design sales pipelines from scratch or by using one of Pipedrive’s templates
Coaching to help you meet your sales targets and goals
Security dashboard so you can monitor how, when, where, and by whom your company data is being accessed
Integrates with over 250 other tools
Pricing: Pipedrive’s Essential plan is $12.50/month, with the Advanced package being $24.90/month. Their Professional level is $49.90/month.
Drift helps you deliver helpful and personal service to customers by conversing with them.
This tool runs off the cornerstones of “Conversational Marketing” and “Conversational Sales.”
Drift allows you to talk with your website visitors instead of just asking them to fill out forms and wait for follow-ups.
Integration with other sales and marketing platforms that personalize each person’s experience based on their history with your business
Chatbot to qualify and guide your leads
Eliminate back-and-forth communication with leads and connect with them in real time on your website
Pricing: Drift has a free version to get started. To get pricing, you’ll need to speak with a sales rep.
Need a modern messaging service to engage site visitors fully? Intercom could be the answer.
A messenger app connects you with your customers to give them higher satisfaction and loyalty to your business.
Bots, live chat, and other communication-based apps within Intercom can help your leads and customers whenever they need.
Self-service chat and help features to free up your time without sacrificing customer service
Connects with 300+ other tools so you can talk with confidence
Collects information from customers so you can follow up later
Pricing: Intercom starts at $67/month for their Starter plan for small businesses. Otherwise, pricing is based on your plan’s number of employees and site visitors.
CallPage is a lead generating tool that creates call-based leads for your business.
With the help of a button on your site, potential leads will enter their phone number. Then, within 28 seconds, they’ll receive an automatic callback, no matter where they’re located. Of course, you can set business hours only to receive calls.
With lead qualification and sales, speed is key to communication. CallPage helps you bridge that gap.
Targeting rules, so the callback button only appears when leads are the hottest
Fully customizable popups
Call analytics dashboard to give you insight into your calls
Pricing: CallPage’s Basic plan is free, covering 15 leads a month. From there, it’s $159/month for their Professional plan and $379/month for their Premium package.
Google Ads puts ads in front of people searching for related terms. It’s also an effective lead generation tool.
That way, your ads are relevant and will increase people’s chances to visit your website or call your business.
One great feature is that setting up campaigns is free. You only pay for advertising when people click your ad.
Customizable copy based on your advertising and marketing goals
Reach a broad audience of relevant potential leads
Select where your ad appears so you only reach your target audience
Pricing: Google Ads lets you set up your budget and remains a flexible option in terms of pricing.
AdRoll puts your business in front of the eyes of potential leads as they browse the web, use social media, and look at their inboxes.
This lead generation tool combines the power of display ads, social ads, and email to promote your business effectively. It includes automation and rich insights so you can tweak campaigns for more growth.
Audience targeting rules make sure your ads are being placed in front of the best quality leads for your business
Compliant with worldwide privacy requirements
Insights on your campaigns so you can tweak them if needed
Pricing: AdRoll’s Starter plan is free. To remove AdRoll branding and unlock all features, you’ll need to upgrade to the Growth plan, starting at $19/month.
Hootsuite’s AdEspresso is an optimization tool for Facebook, Instagram, and Google ads.
With this lead generation advertising tool, you can create and test multiple ad variants with only a few clicks.
You can also run ads with various audiences and measure what’s most effective with in-depth analytics.
Create and manage all your ads with one dashboard
Optimize your campaigns using daily in-app tips
AdEspresso University offers courses and live webinars to learn more about marketing and campaigns
Pricing: AdEspresso starts at $49/month for their Starter Plan and goes up to $259/month for Enterprise. This is just the fee to use their platform. The individual platforms will bill any money spent on ads.
RafflePress is not your typical lead generation tool; it’s a viral giveaway plugin for WordPress.
So, why is it here?
Online contests and giveaways are some of the quickest and easiest ways to increase traffic to your website, grow your email list, and boost engagement. It sure sounds like a fantastic lead generation tool to us!
Create different entry options for all major social networks
Drag-and-drop giveaway builder
Marketing and CRM integrations
Success tracking and retargeting
Pricing: RafflePress pricing is only $39.20/month to get started. From there, prices go up depending on your specific needs. For example, the Pro package is $79.20, the Growth package is $159.20, and the Ultimate package is $359.20.
ReferralCandy is a lead generation tool for eCommerce stores that offer customers discounts for referring new businesses.
You can easily customize a referral program for your business and collect data on how well the program is working.
ReferralCandy also integrates with other marketing tools to track referral traffic, retarget leads, and send newsletters.
Fraud detection to protect your program and increase your ROI
Automated rewards payouts
Customizable rewards options
Pricing: ReferralCandy gives you a free 30-day trial to get started. After that, it costs $49/month plus commission to continue.
If you’re wondering what Zapier‘s doing on a list of lead generation software, the answer’s simple. Zapier’s here because it lets you connect multiple business services, including some lead generation software, in our roundup.
In fact, they have an OptinMonster lead trigger that makes it super easy to connect OptinMonster, the #1 conversion software in the world, with the other business services you use.
Connect different software and tools to automate your workflow
Simple connections make automating your workflow easy
Works with over 3,000 apps
Pre-made templates make connecting tasks a breeze
Pricing: Zapier has a wide range of pricing. They have a free version to help get you started. From there, you’ll pay only $19.99/month for the Starter plan. After that, prices scale up to $599/month for the Company plan with a few options in between.
That’s it! These were the 32 of the best lead generators to get your list popping, conversions increasing, and your sales soaring.
The factors to consider while choosing lead gen tools are ease of use, accessibility, affordability, and support.
1) Easy to Use: It has to be simple. Otherwise, it will become just another piece of software sitting unused.
2) Accessible: It should be cloud-based, meaning you can access it through any internet connection.
3) Affordable: There are lead generation tools to fit every budget. Don’t overspend on one with more features or services than you can actually afford.
4) Support: You should be able to access customer support quickly and easily when needed. The software should have documentation that includes text, screenshots, and videos.
If you enjoyed this post, you’d find these articles helpful:
What Is Lead Quality? And How to Measure It (+8 Bonus Tips!)
How to Automate Lead Generation in 3 EASY Steps (Step by Step)
What is a Lead Magnet? 69 Effective Ideas & Examples to Use
How to Generate More Leads From Your Website: 9 Expert Tips
Here are just two examples of how other online businesses used OptinMonster to increase leads and revenue:
Ready to generate more targeted leads? Get started with OptinMonster today.
The post 32 Best Lead Generation Software and Tools for 2023 appeared first on OptinMonster.
Converting website visitors is not as easy as it used to be. A few years ago, a simple page with a “buy now” button would convert. Nowadays, users are much more sophisticated… and unless you have a vital product they need with extreme urgency – you need to put a bit more effort into planning...
Are you looking for the best WordPress page builder? Look no further! Building a website on WordPress can be overwhelming, considering the complex coding and design processes. That is why WordPress page builders are a good alternative, as they make creating pages and websites easy. Packed with drag-and-drop website builders and user-friendly interfaces, these tools...