Are you looking for the best bulk email services to help you reach a wider target audience?
Marketing automation has come a long way, and bulk email services are at the forefront. These tools allow you to reach more subscribers and achieve higher open and click rates. You can use them to design professional campaigns, automate messages, and analyze your emails’ performance.
But how do you choose from the multitude of options out there?
In this article, we’ll be reviewing some of the top bulk email services and how you can use them to generate leads.
Let’s get into it.
What Is a Bulk Email Service?
Key Features to Consider in a Bulk Email Service
The 10 Best Bulk Email Services in 2023
HubSpot’s Email Marketing Tool
SendLayer
Mailchimp
Constant Contact
Brevo (Formerly Sendinblue)
GetResponse
ConvertKit
Drip
Campaign Monitor
MailerLite
What Is the Best Bulk Email Service?
Sending Bulk Emails Has Never Been Easier
Bulk email services allow you to send a large number of marketing emails to your targeted audience simultaneously. You upload a contact list and email content to the service, then schedule the delivery of your messages.
These services provide tools for creating, managing, and tracking email campaigns to make your marketing campaigns more effective. They ensure messages reach the intended recipients’ inboxes and adhere to anti-spam regulations.
For example, you get to beautify emails by using pre-designed templates. You get to segment your audience and send them emails based on their interests.
The most important benefit is detailed analytics. You get data about your emails’ performance, so you can make informed decisions to improve performance.
Whether you’re starting a blog or an eCommerce site, there are some common features that are helpful for any use case.
One of the most important is a user-friendly interface. You need a system that’s easy to navigate and train people on. The best bulk email service won’t ask you to be tech-savvy if you want to create email campaigns.
Apart from the interface, here are a few more less-obvious features to look out for:
Deliverability Rates
You want your emails to reach a wide audience, but you don’t want those emails to end up in spam folders.
Look for providers that have a good reputation for deliverability. They should employ authentication protocols (like DKIM and SPF) to maintain high security and deliverability rates.
A lot of providers will also give you testing tools so you can preview how your emails appear in different email clients (such as Gmail, Yahoo, and Outlook).
Campaign Builders
To get started with any bulk email service, you’ll first need to design a good-looking campaign.
Many of these tools will offer drag-and-drop campaign builders. You can use them to add your products, discount codes, and personalized content.
A good campaign builder shouldn’t require much coding or design expertise, either. Thankfully, most of the bulk email services are intuitive and easy to use.
Email Automation
Look for providers that give you user-friendly automation builders. A good service will give you a variety of triggers and actions that you can choose from. Some will even have advanced features such as dynamic content and conditional logic.
Personalization
Personalization is important for any successful email marketing strategy.
Look for providers that offer easy-to-use personalization features. This includes merge tags or dynamic content blocks that allow you to add the recipient’s personal information. That personal info can include their name, location, and even past purchase history.
Collecting data is just the first part. The real challenge is tailoring content accordingly. To do this, spend time analyzing what the data tells you about your buyer. Make deductions about your buyer’s purchase habits.
When you have all of this, create content that aligns with your buyer’s possible future behavior.
List Management
Once you start analyzing lots of buyer data, you’ll start seeing how certain buyers have similar habits. This is where you think about list management and lead segmentation.
A good email service provider will let you segment your audience based on demographics, behavior, and engagement. It will help you segment your entire contact list and categorize them with filters and labels. This is where personalized emails come in, which we talked about earlier.
Analytics and Reporting
You’ll need valuable insights into the performance of your email campaigns to succeed. Good bulk email service providers give you comprehensive dashboards.
The dashboard should have metrics like open rates, click-through rates, conversion rates, and revenue generated. These metrics will help you identify areas for improvement and enable you to make data-driven decisions.
Pricing and customer support are just as important.
Look for providers that offer multiple channels of support. They should also have a good reputation for responsive and helpful service.
The best bulk email services balance useful features at an affordable price. Packages typically start around $10-$50 per month, depending on your required number of emails and advanced functionality.
Here are some of the best bulk email service options to effectively connect and communicate with your audience on a larger scale:
HubSpot is one of the most robust CRM platforms out there. They offer a ton of marketing, CMS, sales CRM, and operations software. Their email marketing tool is perfect for creating and sending bulk emails.
With their simple drag-and-drop editor, you can easily craft emails optimized for every device type. It’s easy to use and highly adaptable to the user’s needs.
HubSpot’s email marketing tool also lets you segment your customers based on the lifecycle stage using CRM data. As a result, you can send out automated bulk emails, ensuring that each recipient gets a personalized message.
It also has various optimization features that help you improve the performance of bulk emails. You can track the emails’ performance and use that data to improve your email marketing strategy.
Moreover, you can quickly set up automated workflows to send targeted bulk emails based on specific triggers or actions taken by your contacts. This lets you turn leads into loyal customers.
The key benefit of HubSpot’s email marketing tool is its integration with the HubSpot CRM database. This means that the data used to customize bulk emails is accurate and up-to-date. You can leverage CRM data to create highly personalized and targeted email campaigns.
Key Features:
Beginner friendly interface
A/B testing and detailed analytics
Built-in AI writing assistant
Excellent segmentation and personalization features
Integration with HubSpot CRM
Pricing: Free
SendLayer is a cloud-based email delivery platform that offers reliable and scalable bulk email services. The deliverability rates are quite good, and the tool is pretty easy to set up.
It works with the WP Mail SMTP plugin from WPForms, making sure that the WordPress delivery issues don’t hinder your marketing campaign.
SendLayer also integrates with platforms like WooCommerce, BigCommerce, Magento, and more. You can use the API and SMTP relay to send transactional, confirmation, shipping, password reset, and promotional emails in bulk.
You don’t have to wait 30 minutes for a batch to process, as emails get delivered moments after you hit the send button. For each batch you send, you get actionable insights so you can quickly diagnose delivery issues and fix them.
SendLayer’s SMTP email relay automation is incredibly easy to set up. It also features a detailed dashboard where you can create automated mailing lists to manage audience segmentation.
Key Features:
Reasonable pricing
Exceptional customer support
Detailed email logs and actionable insights
Compatible with multiple eCommerce platforms
Fast delivery speeds
Pricing: Plans start at $5/month.
Mailchimp is one of the most popular email marketing platforms out there.
While it started as an email service, the platform now includes CRM software, robust email templates, and a Customer Journey Builder. It’s a tool that’s easy for beginners but just as powerful for marketing experts.
You can easily start email campaigns with the drag-and-drop campaign builder. Their regular email campaign builder is excellent for this. You can use the checklist-style campaign builder to add contacts, choose triggers and actions, and design the content.
The Customer Journey Builder feature pairs wonderfully with it. You can create automated bulk emails based on customer behavior and past purchases.
Moreover, it also offers:
AI tool that analyzes millions of data points to help you craft better emails.
A ton of other features like social media marketing, audience management, and marketing automation tools.
Excellent deliverability as you get detailed email logs and actionable insights.
And the list goes on.
Key Features:
Wide variety of email automation tools
Custom Journey Builder
Highly scalable for growing businesses
Integrates with almost any platform
Robust email templates
Pricing: Free. Paid plans start at $6.50/month.
Like Mailchimp, Constant Contact offers a range of features tailored explicitly for bulk email purposes.
One of the benefits of using Constant Contact for bulk emails is the high delivery rate. You can be confident that emails will reach your audience and not end up in spam folders.
Another advantage is its security features. All subscriber information is encrypted via Secure Sockets Layer (SSL) connections over HTTPS. The platform also requires Multi-Factor Authentication when logging, adding an extra layer of security.
You can customize templates and use a drag-and-drop tool to build campaigns effortlessly. It also offers advanced marketing automation features like drip campaigns and subject line A/B testing.
Like other tools, Constant Contact also offers an AI assistant.
You can give this assistant a few keywords, and it will deliver the content you can use in your email campaigns. It also creates automated paths for your bulk emails.
This allows you to deliver targeted content to multiple customers simultaneously.
Key Features:
Impressive deliverability rates
Automated paths for each customer
Advanced analytics and campaign tracking
A mobile app that lets you manage campaigns on the go
Pricing: Plans start at $12/month.
Brevo (formerly Sendinblue) is one of the best bulk email services in terms of value. It has built its brand entirely on affordability and excellent customer service.
Brevo includes a free plan that lets you send up to 300 emails a day. The free plan also enables you to store unlimited contacts. There’s no credit required to sign up, and you can get started in a matter of minutes.
Furthermore, you get customizable email templates, a drag-and-drop editor, and even SMS marketing tools.
The email builder is easy to use, deliverability is great, and you even get customizable signup forms to grow your mailing list.
Key Features:
Competitive pricing
Customizable signup forms
Double opt-in confirmation forms
Easy-to-use email builder
SMS marketing tools
Pricing: Plans start at $12/month.
GetResponse is easy to use, affordable, and gets you responses (pun intended).
You start with this tool by growing your mailing list. Collect contacts with signup forms, pop-ups, landing pages, and more.
Nurture those new leads by crafting AI-powered newsletters and autoresponders.
Those newsletters and autoresponders go out as bulk emails to your entire contact list. Of course, the tool filters through new prospects for this purpose.
Finally, you can optimize your strategy by getting detailed analytics.
The audience segmentation is great, as autoresponders are set up based on conditional logic.
Automation scenarios align with your customers’ marketing funnel stages, so you don’t need to manage that manually.
GetResponse syncs data with leading eCommerce platforms. It uses AI-powered insights to promote your products to the right customers at the right time.
The platform even features automation for SMS and abandoned cart emails.
Key Features:
Robust autoresponder workflows
Highly effective opt-in forms
Actionable data-driven insights
Automation scenarios based on funnel stages
SMS marketing automation tools
Pricing: Plans start at $15.58/month.
If you’re a creator looking to grow and monetize your audience, ConvertKit is the best option.
While it’s highly different from other bulk email services on this list, it does fill a niche that others don’t. It’s the marketing platform of choice for creators, authors, artists, and podcasters.
Also, if you’re a beginner who has yet to learn how to get started with email marketing, it’s a good place to start. You can quickly craft simple and beautiful emails with their email builder.
It features a lot of templates and delivers a clutter-free writing experience. They also have a surprisingly high deliverability rate, which means you’ll stay out of spam folders.
You can use that high deliverability and email builder by automating bulk emails. Use filters to choose your contacts, set up automated paths based on marketing funnels, and schedule the emails.
The tool also provides extensive contact tagging.
This makes it easy to segment email lists and send targeted messages to specific groups of subscribers. It even features automated email funnels that can do most of the work for you. Pair that with the automated bulk email service, and you’re good to go.
Key Features:
Extensive audience tagging and segmentation
Visual automation builders for marketing funnels
Automated email sequences
Live chat and email support
Unlimited landing pages and forms
Pricing: Free, paid plans starting at $9/month (for 300 email subscribers).
Drip is perfect for small businesses and offers features that can be useful for sending bulk emails to subscribers.
It offers data-driven, design-forward, and strategic automated marketing. Also, Drip features a drag-and-drop interface that adapts to your products and services seamlessly.
You can add store products directly into emails, promote top-sellers to newcomers, and send dynamic content like cart URLs.
Drip, as the name suggests, also allows you to create automated drip campaigns. This campaign consists of automated bulk emails that go out based on a specific timeline or user behavior. Drip will set up the automation for you, or you can set up manual triggers yourself.
You also get detailed reporting on all your email campaigns.
This includes open rates, click-through rates, bounce rates, and more. The platform focuses on customer retention by helping you create bulk emails for active, inactive, and VIP customers.
Moreover, you can migrate templates from your previous provider free of cost.
It connects with many eCommerce platforms such as Shopify, WooCommerce, BigCommerce, and more. It even supports dynamic coupon codes that you can add to any of your bulk email campaigns.
Key Features:
Intuitive visual email builder
Automated drip campaigns
Data-driven reports for email campaigns
Works with most eCommerce platforms
Superb customer support
Pricing: Plans start at $39/month.
Campaign Monitor offers a range of solutions for creating and sending bulk emails.
One of the key strengths of CampaignMonitor is the quality, flexibility, and robustness of its templates. The drag-and-drop builder is a standout feature that makes it easy to create visually appealing emails.
By tapping into the power of automation, you can drive revenue and engage your audience on a personal level. The tool gathers data from your eCommerce site to create smart list segmentation. You can set up custom fields for data like location, interests, and gender to make your campaigns more relevant.
Then, you can let the CampaignMonitor feature create custom journeys by putting all that data into play. And use that custom journey to deliver dynamic content in a personalized and timely manner.
It also allows you to fine-tune your delivery strategy by sending bulk emails at the same local time around the globe.
Email campaigns are also easy, thanks to the drag-and-drop builder and dynamic segmentation. Additionally, this tool gives you insights and reports that are easy to understand. It features A/B testing tools and deep reporting, so you get all the necessary information.
Key Features:
Advanced email marketing automation tools
Drag-and-drop campaign builder with customizable templates
Detailed analytics and actionable insights
Time-zone-based email sending
Pricing: Plans start at $11/month.
MailerLite offers a lot of affordable features for sending bulking emails.
It offers a free plan for up to 1,000 subscribers and 12,000 emails per month. It’s great if you’re running a small business or on a budget.
It helps you collect subscribers, strengthen customer relationships, and, most importantly, automate workflows.
To get started, you can create a beautiful campaign by using many different editors. It includes a drag-and-drop editor, a rich-text editor, and a custom HTML editor. All of them work for crafting bulk emails.
It integrates with platforms like Shopify and Woocommerce. This allows you to embed custom product blocks and design bulk email campaigns based on buyer behavior.
To monetize your audience further, you can create a newsletter and sell subscriptions through Stripe on MailerLite landing pages. The newsletter will go out on a fixed schedule by using an autoresponder.
You can even set up automation workflows based on custom triggers. For example, MailerLite can activate a workflow when a subscriber’s custom field gets updated. This might happen because the customer filled in a survey or signup form.
Key Features:
Rich-text and HTML email editor
Visual drag-and-drop email builder
Excellent automation workflows
Audience segmentation
Integrations with 139 platforms
Pricing: Free, paid plans starting at $9/month
Ultimately, the decision hinges on your individual preferences and requirements.
In our view:
Brevo, HubSpot, Drip, and Mailchimp are the best bulk email services for small and large businesses.
For features tailored explicitly for bulk email purposes, Constant Contact and Campaign Monitor are the best options.
ConvertKit is the best choice for creators, authors, artists, and podcasters.
When it comes to affordability, we recommend using GetResponse or MailerLite.
And that’s it!
These were the best bulk email service providers to make it simple and stress-free for you to connect with a large audience.
Again, remember that growing a robust mailing list is the most important step. Before you invest in any of those tools, grow your email list with OptinMonster’s comprehensive lead-generation tools.
Here are a few more guides that will help you level up your email marketing game:
15 Email Marketing Best Practices to Build a Killer List
Is Email Marketing Dead? Statistics Say: Not a Chance.
Email Marketing Analytics: 7 Metrics & KPIs to Boost Your ROI
13 Proven Marketing Automation Workflow Examples You Can Try
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