Data and artificial intelligence are crucial for effective customer loyalty programs. They are also revolutionizing the role of traditional CRM platforms. Initially, CRM systems changed business interaction with customers. Energizing this process with AI-powered data feeds gave marketers a new way to enhance customer engagement and retention. However, while similar in function, customer loyalty platforms […] The post AI-Powered Loyalty Platforms Bring New CX Opportunities appeared first on CRM Buyer.
