Organizations that listen and respond to buyers earn more business. A new book from Wiley urges marketers to lead that effort.
The post Book Excerpt: ‘Buyer Personas: Insights into Customer Decisions’ appeared first on Practical Ecommerce.
Getty Images Political questions have kept many of us up at night this election season. What would happen if Donald Trump loses? And: What if he wins? What about the dreaded and mathematically possible and maybe increasingly likely prospect of an Electoral College tie? A fourth question, slightly less heavy than the weight of those...
… , and two blocks. via Getty ATLANTIC CITY, NEW JERSEY – SEPTEMBER 08: Charles … Borgata Hotel Casino & Spa on September 08, 2019 in Atlantic City, New …
A recent study from Stanford’s Wu Tsai Neurosciences Institute has shed light on the interplay between two key brain chemicals, dopamine and serotonin, revealing their opposing roles in shaping our decisions and learning processes. Published in Nature, the research demonstrates for the first time that dopamine and serotonin operate as...
In a groundbreaking exploration of physics, researchers have revealed a way to extend Albert Einstein’s special theory of relativity to accommodate superluminal observers—those moving faster than light. This extension challenges conventional notions of causality and offers a glimpse into a radically different universe. Einstein’s special relativity, established in 1905, unified...
An analysis of National Health and Nutrition Examination Survey (NHANES) data revealed that each additional fast-food meal per week was associated with a 4% higher likelihood of depression. This association was largely independent of obesity, although obesity did mediate the link to some extent, particularly in individuals with severe obesity....
