HomeBlogAplenty Icon PublicationBook Excerpt: ‘Buyer Personas: Insights into Customer Decisions’

Book Excerpt: ‘Buyer Personas: Insights into Customer Decisions’

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Oct 1, 2024

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Organizations that listen and respond to buyers earn more business. A new book from Wiley urges marketers to lead that effort.

The post Book Excerpt: ‘Buyer Personas: Insights into Customer Decisions’ appeared first on Practical Ecommerce.

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Getty Images Political questions have kept many of us up at night this election season. What would happen if Donald Trump loses? And: What if he wins? What about the dreaded and mathematically possible and maybe increasingly likely prospect of an Electoral College tie? A fourth question, slightly less heavy than the weight of those...

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Charles Barkley “Almost Beat the Hell Out Of” Ex-Teammates for Turning Blind Eye to Stinging Reality

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… , and two blocks. via Getty ATLANTIC CITY, NEW JERSEY – SEPTEMBER 08: Charles … Borgata Hotel Casino & Spa on September 08, 2019 in Atlantic City, New …

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Further reading

Jets fire general manager Joe Douglas after team goes 3-8 to start the season, AP source says

Nov 19, 2024

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Douglas was 30-64 in his tenure with the Jets.

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