Organizations that listen and respond to buyers earn more business. A new book from Wiley urges marketers to lead that effort.
The post Book Excerpt: ‘Buyer Personas: Insights into Customer Decisions’ appeared first on Practical Ecommerce.
Getty Images Political questions have kept many of us up at night this election season. What would happen if Donald Trump loses? And: What if he wins? What about the dreaded and mathematically possible and maybe increasingly likely prospect of an Electoral College tie? A fourth question, slightly less heavy than the weight of those...
… , and two blocks. via Getty ATLANTIC CITY, NEW JERSEY – SEPTEMBER 08: Charles … Borgata Hotel Casino & Spa on September 08, 2019 in Atlantic City, New …
Strategic timing is a critical factor in the success or failure of innovative product launches. While cutting-edge technology is essential, it is not sufficient to guarantee market acceptance. Research from Bayes Business School highlights the importance of timing launches to optimize both opportunity and credibility for businesses. This nuanced approach...
A new study published in the Archives of Sexual Behavior has found that men in relationships experience higher levels of sexual functioning compared to their single counterparts, regardless of sexual orientation. The research also revealed that sociosexuality—individuals’ openness to casual sexual encounters—only weakly predicts variations in sexual function. These findings...
New research published in Child Abuse & Neglect has found that childhood neglect increases the likelihood of various adverse health outcomes in adulthood. However, having a heightened socioeconomic status and the presence of a protective adult during childhood substantially weaken this association, suggesting that supportive relationships can play a critical...
