Features, Pros & Cons – Forbes Advisor

The main feature of Zazzle is that it automatically prints custom, made-to-order products. It has a large product catalog with thousands of items to choose from and 30 million-plus customers, a user-friendly designer where users can upload their own graphics and designs and direct shipping so sellers never have to handle products or carry any overhead.

Existing Customer Base

One of the leading reasons why sellers choose Zazzle is because it gives them the ability to create and sell custom products without having to spend as much time and money marketing their products in order to get found online. Since Zazzle is an online marketplace, consumers come to Zazzle to browse the types of products it sells, so sellers don’t need to build their own online store or invest as heavily into marketing and advertising in order to land sales.

Product Catalog

Zazzle has an impressive product catalog with thousands of items across a variety of categories. While most print-on-demand services include all of the standard categories, such as clothing, home goods and technology accessories, Zazzle offers a number of other categories, including invitations and stationery, craft and party supplies, wedding goods, sports and games and office supplies.


One of the benefits of print-on-demand products is that orders are automatically fulfilled and shipped directly to customers. While Zazzle lacks custom branding and therefore isn’t the ideal choice for businesses that are looking to build a brand, it also does not need the same degree of branding as other print-on-demand services, as customers are placing their order on Zazzle and therefore expect their order to be from Zazzle.

In terms of shipping time, customers have the option between standard shipping and premium shipping. Standard shipping takes between four to seven days and premium shipping takes between two to three days.

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