Google Core Update, SGE Links, Search Console, SEO & Local

Here is the big Google webmaster report for October, where I sum up all the most important topics SEOs need to know with Google organic search over the past thirty days or so.

We had Google complete the rollout of the August 2023 core update earlier in the month. Google then followed that up with a very impactful Google September 2023 helpful content update that started on September 14 and completed on September 28th. Not to be outdone, Google also confirmed a language matching system update weeks ago. Oh and we had two unconfirmed updates, one on October 1 and the other around Septmeber 12th.

Google Search Generative Experience released two algorithm improvements. Bard now lets Search check its answers. You can block Google Bard and other AI from using your content with the new Google-Extended robot.

Google Search Console has new Merchant Center visibility reports and Gary Illyes explained bloom filters in Search Console. Gary also said links are not a top three ranking factor.

Google dropped how to rich results for both desktop and mobile. FAQ rich results changed to only show for authoritative sites. Site names works for all languages within Google Search. Quality impacts every Google Search system from indexing to ranking. Google says you should self assess your content, so do you?

On the local side, Google is pushing out a new reinstatment process for Google Business Profiles. Google Business Profiles bulk data was updated and Google has some new policies.

Let’s not forget Google’s 25th birthday amongst all the DOJ documents being made visible.

If you missed last month’s recap see it over here and here are the top headlines for the past month:

Google Algorithms:

Google September 2023 Helpful Content Update Rolling Out With Improved Classifier

Google September 2023 Helpful Content Update Current Impact & Volatility

Google’s Helpful Content Update Doesn’t Target Third-Party Hosted Content Yet

Google Not Rolling Back The Last Helpful Content Update

Google Helpful Content Update’s Last Surge Of Ranking Fluctuations?

Google September 2023 Helpful Content Completed Rolling Out – Targeting SEO-First Content

Theories On Why The Google Tracking Tools Show Calm Volatility & Weather

Google August 2023 Broad Core Update Finished Rolling Out

Google August 2023 Core Update Volatility Yesterday – The Final Wave?

Google Search Language Matching Systems Update Released Two Weeks Ago

Google Search Ranking Algorithm Volatility Sunday, October 1st?

Google Search Ranking Update Volatility Tremors Around September 12th

Google SGE, Bard & AI:

Google Rolls Out Updates To The Search Generative Experience Including Algorithm Improvements

Google Search Can Now Check Bard’s Answers

Google To Block Bard Shared Conversations From Google Search

Google-Extended Is The New Google Crawler To Block Bard Or Google AI

Google Promoting Search Generative Experience In Traditional Search Results

Google Search Console:

New: Google Search Console Shows Merchant Center Visibility Issues & Changes

Google Search Console Uses Bloom Filters For Faster Reporting

Google: Search Console Insights Tip For Creating Modern Looking Content Is Not Official

Google SEO:

Google: Links No Longer A Top Three Ranking Signal

Google Drops All How-To Rich Results For Desktop (& Mobile) Search

Google FAQ Rich Results Now Only Displayed For Authoritative Sites

Google Site Names Now Work In All Languages

Google: Quality Affects Everything In Google’s Search Systems But What About Large Old Sites

Google: Self-Assess Your Content & Remove Unhelpful Content

Google On Why Google Discover Traffic May Drop Or Increase

Google: Site Name Issues Massively Dropped Since Last Algorithm Update

Google: Compilation Of ChatGPT Output Is Not Unique Content

Google: Keep Important Content Out Of Before Or After CSS Pseudo-Elements

Google: Even High Quality Pages Can Still Not Be Indexed By Google Search

Google: No Such Thing As “Back To The Same” For Search Rankings After A Site Revamp

Google: There Is No Way To Prevent Search Traffic Loss From A Website Revamp

Google On Content On E-Commerce Category Page: Stay Away From Low-Quality Blurbs

Google: Fix Your INP Issues? Don’t Expect Visibility Changes Search Rankings.

Google: Why You May See A Spike In Indexed URLs

Google User Interface:

Google Tests “Ask Your Own” Under People Also Ask

Google Tests Blue Highlighting Text Within Search Result Snippets

Google Search Tests European Union Energy Labels On Products

Google Search Products Overlay With Zoomable Product Images

Google Local & Business Profiles:

New Google Business Profiles Reinstatement Process (US)

Google Business Profile Bulk Data Changes

Google Maps User Contributed Policy Fake Engagement & Personal Information Updated

Google May Allow Adult Themed Content On Google Maps For Adult Service Businesses

Google Local Chat With A Live Agent Rolling Out?

Google Business:

Google’s 25th Birthday Doodle Shows Some Of The Early Google Logos

Google Raised Ad Prices To Hit Revenue Goals, Google Executive Said

Google Ads VP Emails Chrome & Search Team For Ranking Tweaks & Query Injections From Chrome

Forum discussion at WebmasterWorld.

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