Google’s John Mueller said there is no rule that a page has to rank in the top ten search result positions for it to be considered eligible for a featured snippet position.
The question was asked by Shubham Davey who wrote “if a page isn’t ranking in the top 10 on SERPs, are those pages eligible for featured snippets?”
John Mueller replied on Twitter, “I don’t think there’s any hard rule like that; that would be weird.”
Here are those tweets:
@dannysullivan, What happens before a page starts ranking for featured snippets? Do they rank on page #1 first & then move to position 0?
Or pages from any position (even page #2 & beyond) on SERPs can rank for featured snippets?
— Shubham Davey (@bydaveyji) August 22, 2023
I didn’t read the link, but I don’t think there’s any hard rule like that; that would be weird.
— John Mueller (official) · #MaybeABot (@JohnMu) August 22, 2023
Pete Meyers from Moz also added his thoughts:
I did a study to try to replicate this after, but it’s 1-1/2 years old and involved measuring something we can’t observe without connecting SERPs across days (i.e. it’s complicated) — https://t.co/kLAei9CdGU
— Dr. Pete Meyers (@dr_pete) August 22, 2023
While it doesn’t have to be the case where a featured snippet must be from a page that would rank well, it probably is mostly the case.
Forum discussion at Twitter.
Instagram hit one billion monthly users—almost an eighth of the world’s population—in June. It is a wildly popular platform, and its growth trajectory is showing no signs of plateauing. Unfortunately for advertisers, the same can be said about the amount of money businesses are currently spending to promote their products and services in the name...
TikTok has agreed to set up a Kenyan office for better content moderation and African operations. Despite existing legal troubles around content moderation in Kenya, the president’s statement about the meeting ignores TikTok’s involvement with one of the key parties, Majorel. After meeting with President Ruto William, TikTok CEO Shou Zi Chew has agreed to...