HomeBlogAplenty Icon PublicationHoliday Promotions in Google Text Ads

Holiday Promotions in Google Text Ads

by mcsvtln@gmail.com

Sep 25, 2024

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Promoting holiday sales and events in text ads is tricky when Google picks the headlines and descriptions.

Attributing Marketing Expenses by Channel

Sep 25, 2024

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A channel might produce a lot of revenue, but at what cost?

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Optimized Landing Pages Reduce Ad Costs

Sep 25, 2024

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Algorithms on Google, Meta, and others evaluate an ad and its linked landing page, assigning a relevancy score that influences cost and performance.

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Further reading

USDCHF extends above the 200 day MA

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The USDCHF has moved up to a high of 0.88357. That is just short of a high swing area on the daily chart above at 0.88379. Get above that level and stay above, opens the door for more upside momentum. ON the downside, the closest risk is the 200 day...

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US 10 year yield looks to close at the highest level since July 1

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The high yield close for the 10-year note last week reached 4.433%. The current yield is currently at 4.4315%, up 12.3 basis points. A close above would be the highest close going back to July 1, 2024 when the close came in at 4.465%. This article was written by Greg...

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Gold Technical Analysis – It’s a make it or break it moment for gold

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Fundamental Overview Gold is now down almost 6% from the US election day. That shouldn’t be surprising as the last time we got a red sweep gold dropped by more than 16%. The reason is that a red sweep brings a more expansionary fiscal policy and should be not only...

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