The above KPIs can help you show your progress, but it requires the right methods and data tracking. To help you get started, consider the following SEO tactics to build brand visibility.
1) Build topical authority around topics important for your brand values
Even though SEO should ideally focus on high purchase intent and BOFU keywords to initially drive conversions, you’ll still need to scale out SEO over time. This process often involves expanding on topics that establish your brand as a subject matter expert and help build topical authority in your industry, as well as across your entire website.
For example, a CRM software company shouldn’t just focus its content on customer data and relationship-building. This company may also want to write about topics that include the relationship between analytics and GDPR as this connection impacts how companies are allowed to process and store customer data.
While GDPR isn’t exactly the core product they’re selling, it provides their future customers with insightful information that can help them maximize their use of the CRM software while also maintaining GDPR compliance.
A CRM company may want to target GDPR-related keywords, such as in the image below. In fact, HubSpot (listed in the top SERPs as the 3rd ranking page under “SERP Analysis”) is a CRM itself, so it’s a clearly associated topic for CRM companies.
When subscription meat service ButcherBox launched in 2015, it quickly adopted affiliate marketing as a means to acquire online customers in a relatively cheap way. Much of this was done by reaching out directly to digital creators to spread the word about ButcherBox’s meat cuts. Today, the company still relies on this army of power...
ManageEngine, the enterprise IT management division of Zoho Corporation, has launched of Identity360, its cloud-native identity management platform that addresses identity and access management (IAM) complexities arising within enterprise workforces. ManageEngine also announced the addition of access certification and identity risk assessment functions to ADManager Plus, its on-premises identity governance and administration (IGA) solution. These two...