Jeff Cowan, Author of What I’ve Learned From Attending Over 40 Indy 500s, Wins Top Prize in International Book Awards Contest

Jeff Cowan’s What I’ve Learned From Attending Over 40 Indy 500s is recognized for its outstanding writing, design and overall market appeal out of thousands of books submitted into the Book Excellence Awards.

Jeff Cowan is a Motivational Keynote Speaker, Sales Training Instructor, Author, and Creator of Jeff Cowan’s Pro Talk, One of North America’s #1 Sales and Business Training Firms.

Jeff has over 40 years of experience as a professional salesperson and expert trainer, earning numerous selling awards from various retail companies. Jeff has been recognized on CBS, NBC, ABC, and FOX as an industry leader for his training, speaking, and highly reputable and successful coaching platforms. He has his training partnered and represented by Cardone University, NADA, Dave Anderson, and Alan Ram Proactive Solutions. In addition, over 10,000 people enjoy Jeff’s online virtual training monthly.

As one of the most sought after and highly regarded speakers in North America, Jeff regularly keynotes conferences and conventions.

Jeff is also the author of several award-winning business books including Write Service and Write Your Own Paycheck!: Make Up to $100,000 a Year Without a Degree and What I’ve Learned From Attending Over 40 Indy 500s: Lessons in Sales, Motivation, Leadership, Management, and Life in General. This one-on-one interview shares Jeff’s background and experience writing What I’ve Learned From Attending Over 40 Indy 500s.

Tell us about “What I’ve Learned From Attending Over 40 Indy 500s”

The Indy 500 is the world’s biggest single-day sporting event, setting the charge for innovation, entertainment and ingenuity for millions of people around the world. More than just “The Greatest Spectacle in Racing” though, the Indy 500 is the best one-day college anyone can attend.

Sponsored by some of the wealthiest companies and individuals around the world, these titans of business and sport bring multi-million-dollar race teams and drivers to battle it out for a share of the richest purse in all of racing. In 2024, the race winner earned $4.288 million from a total purse of $18,500,000.

Whether you are a big fan, small fan, or not a fan at all of the Indy 500, it makes little difference. If you pay close attention, you can learn timeless lessons on sales, motivation, leadership, management and life in general that can and will change your life forever.

Be prepared to laugh, cry and most importantly, learn!

What inspired you to write “What I’ve Learned From Attending Over 40 Indy 500s: Lessons in Sales, Motivation, Leadership, Management, and Life in General?”

I am a motivational speaker, sales trainer, and author. To date, I have attended over 40 Indy 500s, as well as over 200 other Indy car races.

As time went on, I found myself telling stories about my experiences. I would tell a story about something I witnessed or experienced at the Indy 500, and then I would explain how a lesson was learned by that experience. It became apparent to me that when I told a story and presented the lesson learned, people in the audience would perk up and become more attentive. I was able to transfer my excitement about the Indy 500 and its applicability to life to the audience. They always loved it and still do. The fact that my stories resonate with others makes sense to me. When I tell you something that has happened to me, you will see that I am very much like you and that if my methods are based on true life experiences, they can and will work for you.

Ultimately, my goal is to help people reach their full potential, so after much encouragement from others who wanted me to share these stories and their many lessons, I wrote the book to help people understand what it takes to become the best versions of themselves.

How did you feel when you found out you received a Book Excellence Award?

After writing for 37 years, it felt wonderful to be recognized for my work. I’m honored to have received this prestigious award.

How did your background and experience influence your writing?

My experience comes from being in the trenches. I am in my 37th year of doing business and have spent the greater part of that time standing side-by-side with sales professionals, successfully training them in the art of selling, customer service, customer retention, and communication.

My passion is the Indy 500. After attending over 40 races, I have learned key lessons about sales, motivation, leadership, management, and life in general. These great races, the drivers, the team owners, the track itself, and the many support players have helped me shape the successful personal and business life that I so enjoy today.

I love talking about this event and sharing stories about my experiences. This, combined with my professional background, led me to write this book.

What is one message you would like readers to remember?

If you pay attention to life as it happens around you, whether it be a sporting event, life event, political event, historical event or social event, you can learn real lessons that, when applied to your life, can propel you to achieve incredible success.

So, ladies and gentlemen, start your engines! Start living life and start learning!

Purchasing the Book

What I Learned from Attending Over 40 Indy 500s has been endorsed by well-known experts, authors, and reviewers around the world. Dave Anderson, Author of Unstoppable writes, “A great way of turning personal lessons and observations into a vehicle to help others; and perhaps encourage them to glean valuable and teachable lessons on their journey from the things, events and the people they encounter.” In addition, Book Excellence writes, “With years of wisdom distilled into an accessible and engaging book, Cowan presents a revolutionary way of approaching sales, leadership, business and life.

The book is available for sale on Amazon and Apple iBooks. Readers are encourage to purchase their copy today:

To connect with Jeff, visit: You can also find him on LinkedIn.

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