Those who suffer from Speaking anxiety are not alone. Surveys show that speaking to groups is at the top of phobias in the US. Other surveys, however, show “excellent presentation skills” are vital for success, especially in business. Reconciling these two facts can be a difficult task.
A good start would be adopting Larry Tracy’s S3P3 System, the heart of his new book, “How to Bring Home the Bacon: Becoming a Persuasive Speakerwith the Proven S3P3 System.” Larry Tracy, a now-retired Army colonel, employed this methodology to deliver hundreds of high-pressure briefings to the top leaders in the Pentagon and later to hostile audiences throughout the country on behalf of the White House.
The heart of the S3P3 System used for effective public speaking includes the 6 Topics:
Substance – what a speaker wants the audience to get out of a speech.
Structure – have a proven structure to the speech to make it easier to follow and remember.
Style – Make the speech one’s own – sturdy speaking tips and use the relatable ones.
Planning – look at all of the environment for the speech – video, sound, and lightning.
Practicing – The more practice – the more comfortable a speaker will feel. Record and review it.
Presenting – Memorize the first couple of minutes and the rest will start to flow.
Larry Tracy also discusses remembering the 3 C’s to a speech:
Credibility – when planning remember to display credibility.
Clarity – the presentation should not leave people trying to figure out what was meant.
Conviction – make the words a statement not a question – a speaker must show belief in what was said.
Larry Tracy also emphasizes the non-verbal items of importance:
Dress – show that the speaker takes the speech seriously.
Body – be awake not jittery – look at the audience and not the speaker’s notes.
Voice – Number 1 is if the audience cannot hear the speaker clearly, they will stop listening.
The above speaking tips on effective public speaking will help anyone become a better public speaker.
A concept Larry Tracy brings from the Army to his book is the Murder Board.
To conduct a Murder Board, the speaker enlists colleagues to role-play as the audience to be addressed, shares the “audience intelligence” gathered, and they in turn ask tough but realistic questions. This practice session hones the speaker’s skills, and builds his/her self-confidence that he or she can indeed answer questions, and not be concerned about being humiliated.
The late New York Times columnist and presidential speech writer William Safire, in his “Safire’s Political Dictionary,” provided a “real world” example of the Murder Board’s value by quoting from an article Larry Tracy wrote on this essential preparation for his briefings to the Chairman of the Joint Chiefs of Staff.
Interested parties who are apprehensive about public speaking can learn this tested and proven S3P3 System to increase their confidence and competence by visiting https://store.bookbaby.com/book/how-to-bring-home-the-bacon for either print or e-book versions of “How to Bring Home the Bacon.”
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