Setting yourself and your organization up for successful marketing means understanding the interesting dates, holidays, and events throughout the year that you can leverage for your brand.
Pulling that information together takes time and effort, so we’ve done the legwork for you.
Our complete marketing calendar for 2024 with a template gives you all the information you need to plan your content.
You can customize this easily referenceable table and pull out the relevant dates for your business to create your own 2024 marketing calendar.
For planning content and social media campaigns, using a marketing calendar gives you insights and opportunities to tie your content into well-known events in engaging ways.
These range from big sporting events to awareness months that you can plan content around, to public holidays so you can leverage them for engagement.
Below, we have listed some of the major holiday highlights for 2024. We have also compiled a free spreadsheet that lists many obscure awareness days to help you plan content in any niche.
The full 2024 marketing calendar and template are available at the end of the article, with a breakdown of each month.
This calendar focuses mainly on the U.S. and Canada, with some major international and religious holidays included.
January is a time of resolutions and fresh starts, with many picking a goal for the year or looking to make a change.
It can be a slow start, given that many people are still recovering from the end of last year, but that gives you time to plan your calendar and ease into a new year of content.
There are plenty of broad activities to lean into, like Veganuary and National Hobby Month, to connect with audience lifestyles.
Events in January always have all eyes on them, too, like the Golden Globes and Winter X Games, so content around them can kickstart your 2024 engagement.
International Creativity Month
National Blood Donor Month
National Braille Literacy Month
National Hobby Month
Dry January
Veganuary
January 1-7 – New Year’s Resolutions Week
January 1-7 – Celebration of Life Week
January 1-7 – Diet Resolution Week
January 8-14 – Home Office and Security Week
January 1 – New Year’s Day
January 1 – Mexican Independence Day
January 1 – Global Family Day
January 2 – National Science Fiction Day
January 4 – World Braille Day
January 6 – Epiphany
January 7 – Orthodox Christmas
January 10 – Golden Globes
January 13 – Korean American Day
January 13 – Stephen Foster Memorial Day
January 14 – Orthodox New Year
January 14 – Ratification Day
January 15 – Martin Luther King Jr. Day
January 15 – Civil Rights Day
January 17 – Ditch New Year’s Resolutions Day
January 17 – Benjamin Franklin Day
January 18-28 – Sundance Film Festival
January 20 – World Religion Day
January 24 – Tu BiShvat
January 26-29 – Winter X Games
January 27 – International Holocaust Remembrance Day
January 28 – Data Privacy Day
#NewYearsDay
#ScienceFictionDay
#NationalTriviaDay
#NationalBirdDay
#NationalStickerDay
#GetToKnowYourCustomersDay
#CheeseLoversDay
#MLKDay
#NationalHuggingDay
#PieDay
#NationalComplimentDay
#PrivacyAware
Despite being the shortest month, February is full of interesting events you can leverage for your marketing campaigns.
The colder days can leave people looking for things to get involved with from the comfort of their homes. So, make sure your content is working in line with popular days to attract people to your organization’s content.
Spread the love on Valentine’s Day, celebrate the Lunar New Year, and embrace Black History Month as we enjoy a slightly longer February with 2024’s Leap Year.
Black History Month
American Heart Month
National Heart Month
National Weddings Month
National Cancer Prevention Month
National Library Lovers Month
Celebration of Chocolate Month
February 7-13 – African Heritage and Health Week
February 9-14 – New York Fashion Week
February 11-17 – Freelance Writers Appreciation Week
February 11-17 – International Flirting Week
February 11-17 – Random Acts of Kindness Week
February 18-24 – Engineers’ Week
February 19-25 – National Pancake Week
February 28-March 5 – National Eating Disorders Awareness Week
February 1 – First Day of Black History Month
February 1 – National Freedom Day
February 1 – National Change Your Password Day
February 2 – Groundhog Day
February 4 – Rosa Parks Day
February 4 – World Cancer Day
February 4 – The Grammy Awards
February 7 – National Girls and Women in Sports Day
February 10 – Lunar New Year
February 11 – Super Bowl Sunday
February 11 – International Day of Women and Girls in Science
February 12 – Abraham Lincoln’s Birthday
February 12 – Red Hand Day
February 12 – Georgia Day
February 12 – Darwin Day
February 13 – Mardi Gras
February 13 – International Pancake Day
February 14 – Valentine’s Day
February 14 – Ash Wednesday
February 14 – Arizona State Day
February 15 – Susan B. Anthony’s Birthday
February 18 – NBA All-Stars
February 18 – Daytona 500
February 19 – Presidents’ Day
February 22 – George Washington’s Birthday
February 29 – Leap Day
#GroundhogDay
#WorldCancerDay
#NationalWeatherpersonsDay
#SendACardToAFriendDay
#BoyScoutsDay
#NationalPizzaDay
#ValentinesDay
#RandomActsOfKindnessDay
#PresidentsDay
#LoveYourPetDay
March marks the beginning of spring, and the days start to get longer. Whether March Madness turns up the heat or Easter is on its way, there are plenty of exciting events to get your content involved with.
Some of the monthly observances, such as Women’s History Month or The Great American Cleanup, can serve as great causes for regular engagement this month.
Women’s History Month
Nutrition Month
Music in Our Schools Month
Craft Month
American Red Cross Month
The Great American Cleanup
Ramadan begins on March 10
March 10-16 – Girl Scout Week
March 10-16 – National Sleep Awareness Week
March 17-23 – National Agriculture Week
March 24-30 – National Cleaning Week
March 1 – Employee Appreciation Day
March 1 – Zero Discrimination Day
March 1 – Global Unplugging Day
March 3 – World Wildlife Day
March 3 – National Anthem Day
March 4 – International HPV Awareness Day
March 8 – International Women’s Day
March 10 – Daylight Savings
March 10 – Ramadan
March 12 – 96th Academy Awards Ceremony
March 14 – Pi Day
March 15 – The Ides of March
March 17 – St. Patrick’s Day
March 17 – NCAA March Madness
March 17 – World Sleep Day
March 18 – Global Recycling Day
March 19 – Nowruz
March 19 – Spring Equinox
March 22 – World Water Day
March 24 – Palm Sunday
March 24 – Purim
March 26 – Epilepsy Awareness Day
March 27 – World Theatre Day
March 28 – MLB Opening Day
March 28 – Maundy Thursday
March 29 – Good Friday
March 30 – Holy Saturday
March 31 – Easter Sunday
#PeanutButterLoversDay
#EmployeeAppreciationDay
#ReadAcrossAmerica
#DrSeuss
#WorldWildlifeDay
#NationalGrammarDay
#BeBoldForChange
#DaylightSavings
#PiDay
#StPatricksDay
#FirstDayofSpring
#WorldWaterDay
#NationalPuppyDay
#PurpleDay
#NationalDoctorsDay
#EarthHour
April is probably best known for April Fools’ Day, and a chance to get creative with parody and spoof content for your calendar that can make your customers smile.
Earth Month also means you can make more eco-friendly posts about your organization’s commitment to reducing its impact on the planet.
You also might want to get your cape out of storage on April 28th for National Superhero Day.
Earth Month
National Autism Awareness Month
Parkinson’s Awareness Month
Celebrate Diversity Month
Stress Awareness Month
Ramadan ends on April 8
April 15-21 – Animal Cruelty/Human Violence Awareness Week
April 21-27 – National Volunteer Week
April 21-27 – Administrative Professionals Week
April 22-26 – Every Kid Healthy Week
April 1 – April Fool’s Day
April 1 – Easter Monday
April 2 – World Autism Awareness Day
April 2 – International Children’s Book Day
April 5 – Lailat al-Qadr
April 6 – National Walking Day
April 7 – National Beer Day
April 7 – World Health Day
April 8 – Total Solar Eclipse
April 10 – Eid-Al-Fitr
April 11-14 – Masters Tournament PGA
April 11 – National Pet Day
April 12-21 – Coachella Music Festival
April 13 – Thomas Jefferson’s Birthday
April 13-15 – Songkran
April 15 – American Sign Language Day
April 15 – Tax Day
April 15 – Boston Marathon
April 15 – Patriots’ Day
April 16 – Emancipation Day
April 21 – World Creativity and Innovation Day
April 22 – Earth Day
April 22 – Passover starts
April 26 – Arbor Day
April 27 – World Design Day
April 28 – National Superhero Day
April 30 – National Honesty Day
April 30 – Passover ends
#AprilFools
#WAAD
#FindARainbowDay
#NationalWalkingDay
#LetsTalk
#EqualPayDay
#TaxDay
#NH5D
#NationalLookAlikeDay
#AdministrativeProfessionalsDay
#DenimDay
#EndMalariaForGood
#COUNTONME
#ArborDay
#NationalHonestyDay
#AdoptAShelterPetDay
May brings a lot of variety with it as there are plenty of good causes to raise awareness for, plus major sporting events and unique celebrations you can join in with.
Cinco de Mayo, the Kentucky Derby, and Memorial Day are just a few examples of events that will have lots of people paying attention and can make for great marketing themes.
ALS Awareness
Asthma Awareness
Asian Pacific American Heritage Month
Jewish American Heritage Month
National Celiac Disease Awareness Month
Clean Air Month
Better Sleep Month
Lupus Awareness Month
May 5-11 – National Pet Week
May 19-25 – National Travel & Tourism Week
May 5-11 – Drinking Water Week
May 6-12 – Nurse’s Week
May 12-18 – Food Allergy Awareness Week
May 1 – May Day
May 1 – Law Day
May 1 – Lei Day
May 2 – World Password Day
May 4 – Star Wars Day
May 4 – International Firefighters Day
May 4 – Kentucky Derby
May 5 – Cinco De Mayo
May 5-10 – French Open
May 6 – National Nurses Day
May 6 – Yom HaShoah
May 8 – World Red Cross and Red Crescent Day
May 10 – World Lupus Day
May 11 – World Fair Trade Day
May 12 – Mother’s Day
May 13-19 – PGA Championship
May 14 – Yom Ha’atzmaut
May 15 – International Day of Families
May 17 – NASCAR Day
May 17 – Malcolm X Day
May 17 – Internet Day
May 19 – HIV/AIDS Awareness Day
May 20 – World Bee Day
May 20 – Victoria Day (Canada)
May 21 – World Meditation Day
May 25 – Geek Pride Day
May 26 – Trinity Sunday
May 26 – Indianapolis 500
May 27 – Memorial Day
May 28 – World Hunger Day
May 29 – Memorial Day
#RedNoseDay
#MayDay
#WorldPasswordDay
#StarWarsDay & #Maythe4thBeWithYou
#InternationalFirefightersDay
#CincoDeMayo
#MothersDay
#BTWD
#MemorialDay & #MDW
Once June has arrived, it’s finally starting to feel like summer. Everyone wants to make the most of the sunshine, and the positive energies are flowing.
Given that June also marks Great Outdoors Month, this is a great opportunity to make your brand a must-have companion for planning a beachside vacation or hosting a cookout.
You can also show your support for LGBTQ+ Pride, Flag Day, and Father’s Day, along with all the other events listed here.
LGBTQ Pride Month
Caribbean-American Heritage Month
Great Outdoors Month
Men’s Health Month
National Safety Month
National Zoo and Aquarium Month
June 2-8 – National Garden Week
June 2-8 – National Headache Awareness Week
June 10-16 – National Men’s Health Week
June 16-22 – National Roller Coaster Week
June 1 – Global Parents Day
June 5 – Hot Air Balloon Day
June 5 – World Environment Day
June 6 – D-Day
June 8 – Belmont Stakes
June 8 – World Oceans Day
June 8 – National Best Friends Day
June 9 – Donald Duck Day
June 10 – Chinese Dragon Boat Festival
June 11 – Kamehameha Day
June 12 – Shavuot
June 13-16 – Bonnaroo Music Festival
June 14 – Flag Day
June 14 – Flag Day
June 16 – Father’s Day
June 16 – Tony Awards
June 13-16 – U.S. Open PGA
June 19 – Juneteenth
June 20 – Summer Solstice
June 23 – International Widows Day
June 29 – July 21 – Tour de France
June 30 – International Asteroid Day
#NationalDonutDay
#FathersDay
#NationalSelfieDay
#TakeYourDogToWorkDay
#HandshakeDay
#SMDay
July presents lots of opportunities for savvy marketers, from the 4th of July to the International Day of Friendship.
As we enter the summer slow-down period, there’s lots to celebrate that can help to feed your social media content to keep customers engaged.
So celebrate your independence, indulge in a little ice cream, and bring people together with one of the many events in July.
Family Golf Month
Ice Cream Month
National Parks and Recreation Month
National Picnic Month
National Independent Retailer Month
National Blueberry Month
July 15-21 – Capture the Sunset Week
July 1 – International Joke Day
July 1-11 – Wimbledon
July 2 – World UFO Day
July 4 – Independence Day
July 6 – International Kissing Day
July 7 – World Chocolate Day
July 8 – National Video Games Day
July 11 – World Population Day
July 12 – Pecan Pie Day
July 16 – Moon Landing Anniversary
July 16 – MLB All-Star Game
July 17 – World Emoji Day
July 17 – Ashura
July 18 – Nelson Mandela International Day
July 20 – International Chess Day
July 20 – National Moon Day
July 21 – National Junk Food Day
July 24 – Amelia Earhart Day
July 26 – Aunt and Uncle Day
July 26 – August 11 – Summer Olympics
July 28-30 – Summer X Games
July 28 – Parents’ Day
July 28 – World Hepatitis Day
July 30 – International Day of Friendship
July 31 – World Ranger Day
#NationalPostalWorkerDay
#WorldUFODay
#WorldEmojiDay
#DayOfFriendship
We’ve hit the hottest days by August as back-to-school looms, and we welcome the return of football.
While many are topping up their tans and making the most of the final Summer days, August still provides lots of opportunities to align your content with wider events.
Make sure you’re using your marketing calendar to the fullest extent to post any sunny seasonal content promptly before fall arrives.
Back to School Month
National Breastfeeding Month
Family Fun Month
Peach Month
August 1-7 – International Clown Week
August 4-10 – National Farmers’ Market Week
August 25-31 – Be Kind to Humankind Week
August 1 – National Girlfriends Day
August 1 – NFL Hall of Fame Game & Preseason
August 2 – International Beer Day
August 4 – National Friendship Day
August 7 – Purple Heart Day
August 8 – International Cat Day
August 9 – Book Lover’s Day
August 11 – National Son and Daughter Day
August 12 – Victory Day
August 13 – Left Hander’s Day
August 15 – Assumption of Mary
August 17 – National Honey Bee Day
August 19 – World Humanitarian Day
August 19 – Raksha Bandhan
August 20 – National Radio Day
August 21 – Senior Citizens Day
August 26 – Women’s Equality Day
August 30 – Frankenstein Day
August 30 – National Beach Day
#InternationalCatDay
#NationalBookLoversDay
#WorldElephantDay
#LefthandersDay
#WorldPhotoDay
#WorldHumanitarianDay
#NationalLemonadeDay
#NationalDogDay
#WomensEqualityDay
As fall begins, some of the bigger events happening in September are Hispanic Heritage Month, Grandparents Day, and, of course, Labor Day.
There are also plenty of other events to inspire you, from Oktoberfest to National Yoga Month. Plus, a National Coffee Day for those who struggle to start their day without a caffeine fix.
Wilderness Month
National Food Safety Education Month
National Yoga Month
Whole Grains Month
Hispanic Heritage Month (September 15 – October 15)
September 8-14 – National Suicide Prevention Week
September 15-21 – National Indoor Plant Week
September 16-22 – Pollution Prevention Week
September 24-30 – National Dog Week
September 2 – VJ Day
September 2 – Labor Day
September 4 – National Wildlife Day
September 5 – International Day of Charity
September 6 – National Fight Procrastination Day
September 8 – Pardon Day
September 8 – National Grandparents Day
September 11 – 9/11
September 11 – Patriot Day
September 12 – Video Games Day
September 13 – Uncle Sam Day
September 15 – Greenpeace Day
September 17 – Constitution Day
September 21 – Oktoberfest Begins
September 21 – International Day of Peace
September 22 – World Car-Free Day
September 22 – September Equinox
September 24 – World Bollywood Day
September 24–29 – Presidents Cup PGA
September 27 – Native American Day
September 27 – World Tourism Day
September 29 – National Coffee Day (US)
September 29 – Confucius Day
September 29 – World Heart Day
#LaborDay
#NationalWildlifeDay
#CharityDay
#ReadABookDay
#911Day
#NationalVideoGamesDay
#TalkLikeAPirateDay
#PeaceDay
#CarFreeDay
#WorldRabiesDay
#GoodNeighborDay
#InternationalPodcastDay
It’s that time of year when pumpkin spice lattes roll around again.
While October is known as the spooky season to many, there’s much more to this month than just Halloween – there’s Teacher’s Day, World Mental Health Day, and Spirit Day, to name a few, around which your organization can look to create content.
Breast Cancer Awareness Month
Bully Prevention Month
Halloween Safety Month
Financial Planning Month
National Pizza Month
October 8-14 – Fire Prevention Week
October 13-19 – Earth Science Week
October 20-26 – National Business Women’s Week
October 1 – International Coffee Day
October 1 – World Vegetarian Day
October 3 – National Techies Day
October 5 – World Teacher’s Day
October 6 – Oktoberfest Ends
October 7 – Child Health Day
October 10 – World Mental Health Day
October 11 – National Coming Out Day
October 12 – Yom Kippur
October 14 – Indigenous Peoples’ Day
October 14 – Columbus Day
October 14 – Thanksgiving Day (Canada)
October 16 – World Food Day
October 19 – Sweetest Day
October 20 – Spirit Day (Anti-bullying)
October 22 – Make a Difference Day
October 24 – United Nations Day
October 30 – Mischief Night
October 31 – Halloween
#InternationalCoffeeDay
#TechiesDay
#NationalTacoDay
#WorldSmileDay
#WorldTeachersDay
#WorldHabitatDay
#WorldMentalHealthDay
#BossesDay
#UNDay
#ChecklistDay
#Halloween
During the month in which we all give thanks, there is also a wide range of causes you can help out with or raise awareness for, like Movember and America Recycles Day.
You should also mark your marketing calendar for arguably the biggest sales events of the year – Black Friday and Cyber Monday (Dec. 2) – which are sure to be on everyone’s radar.
Native American Heritage Month
Movember
World Vegan Month
Novel Writing Month
National Gratitude Month
November 11-16 – World Kindness Week (second week: Monday – Sunday)
November 18-22 – American Education Week
November 18-24 – Game and Puzzle Week
November 1 – Day of the Dead/Día de los Muertos
November 1 – All Saint’s Day
November 1 – World Vegan Day
November 2 – Melbourne Cup
November 3 – Daylight Savings Time Ends
November 5 – Election Day
November 8 – STEM Day
November 9 – World Freedom Day
November 10 – Marine Corps Birthday
November 11 – Veterans Day
November 13 – World Kindness Day
November 14 – World Diabetes Day
November 15 – National Entrepreneurs Day
November 24 – Evolution Day
November 28 – Thanksgiving Day
November 29 – Native American Heritage Day
November 29 – Black Friday
#WorldVeganDay
#NationalSandwichDay
#DaylightSavings
#CappuccinoDay
#STEMDay
#VeteransDay
#WKD
#WDD
#BeRecycled
#EntrepreneursDay
#Thanksgiving
#ShopSmall
December is here, and the end of the year is in sight.
Although 2025 is right around the corner, and you might want to start planning your content calendar for next year, don’t neglect your content in the run-up to the holidays.
Send your year off in style with marketing campaigns dedicated to events like Nobel Prize Day, Rosa Parks Day, Green Monday, and more.
You can even do a content wrap-up of your best moments from the year – and make sure to get your 2025 marketing calendar sorted early before the post-Christmas wind-down.
Human Rights Month
Operation Santa Paws
Safe Toys and Gifts Month
World Food Service Safety Month
December 9-15 – Human Rights Week
December 25 – January 2 – Hanukkah (Chanukah)
December 26 – January 1 – Kwanzaa
December 1 – World AIDS Day
December 1 – Rosa Parks Day
December 2 – Cyber Monday
December 3 – International Day of Persons with Disabilities
December 6 – St. Nicholas Day
December 7 – Pearl Harbor Remembrance Day
December 7 – National Letter Writing Day
December 8 – Feast of the Immaculate Conception
December 9 – Green Monday
December 10 – Nobel Prize Day
December 10 – Human Rights Day
December 11 – UNICEF Anniversary
December 15 – Bill of Rights Day
December 18 – National Twin Day
December 21 – Winter Solstice
December 22 – Forefathers Day
December 23 – Festivus
December 24 – Christmas Eve
December 25 – Christmas Day
December 25 – Hanukkah
December 26 – Kwanzaa
December 26 – Boxing Day
December 31 – New Year’s Eve
#IDPWD
#NationalCookieDay
#NobelPrize
#WinterSolstice
#NYE
You can find the link to our complete marketing calendar and template for 2024 right here.
By having a content plan set out months in advance, you can rest assured that you’ll have great ideas to work with throughout the year.
And just because you have a plan doesn’t mean you can’t adapt if something interesting happens later in the year.
Simply rearrange your calendar and work your trending content around key dates.
Keep track of what ideas work throughout the year and use them to help guide your marketing calendar for 2025, so you can double down on successful content ideas.
Featured Image: Paulo Bobita/Search Engine Journal
