Today, I will discuss the best Shopify apps to improve your dropshipping checkout process. The goal is to help you reduce your cart abandonment rates.
The checkout process is one of the most critical aspects of shopping. Some dropshippers think of it as something similar to paying in a grocery store. You line up, wait for your turn, give your credit card, pay, and leave.
To the customer, it is not like that at all. Many customers who shop online hate the checkout process because it is cumbersome. The result? They abandon their cart.
Trendy and evergreen products are not mutually exclusive
Your likelihood of success also depends on who your supplier is
While evergreen products have steady demand, you may have low conversion rates
If you are ready, let us start!
Shopify checkout apps give your dropshipping store better functionality during the checkout process. The default checkout in Shopify can be lengthy, and there is no way to add or remove functionality. Checkout optimization strategies can significantly improve the conversion rate, reduce abandoned carts, and increase average order value.
Checkout apps fill this gap. In turn, they make your store look more professional. These apps make it possible for you to customize the customer’s experience during the actual purchase.
Here are some of the benefits of Shopify checkout apps:
Remove customer details you do not need
Expedite the checkout process
Make the check out more accessible
Add upsell or cross-sell opportunities before the customer pays
Reduce cart abandonment
The cart abandonment rate in 2024 is 70.19%. Can you imagine what this number entails? For every 100 people who add something to their shopping cart, 70 of them will not check out.
If you are paying, say, $0.20 per click on your ads, you lost 70 x $0.20 = $14 in your ad spend. You can reduce cart abandonment, and this is what you need checkout apps for.
Here is a summary of what you need from a checkout app:
Cost – pick one that is either free or reasonably priced. The last thing you want as a dropshipper is to keep on adding expenses to your business.
Flexibility – the app should be customizable enough that you can change colors; it makes sense to align these colors with your store’s theme.
Function – if you do not want to cross-sell, then do not get an app that has a cross-sell in the checkout. Pick an app that can deliver your business needs.
Express – the most important function of a checkout app is to reduce the checkout process. Many consumers abandon their carts because they do not want to fill out so much information.
Multiple Payment Options – offering a variety of payment methods, such as credit cards, digital wallets, and buy now, pay later options, can significantly enhance the checkout experience and improve the checkout completion rate.
Your business need is your basis for picking a Shopify checkout app. At best, I recommend that you focus on customer experience first. For example, pick an app that makes the checkout seamless. The smoother the process, the quicker a customer can make a payment and the less chance there is of the customer abandoning the purchase.
Checkout Builder allows you to customize your customer’s checkout experience. In addition, it provides you with an avenue to increase your sales. Depending on what you want to achieve, you can either reduce the steps during the checkout or add more, like upsells and cross-sells. Checkout Builder can also improve checkout conversion rates by making it easy to review and edit changes, showing cost summaries, and eliminating distractions.
Checkout Builder Features
Live Preview – you do not need to enable the app just to check how it looks or to check the process. The live preview feature allows you to validate the changes even if these changes are not active yet.
Increase Revenue – there are options by which you can increase your sales. During the checkout, you can add conditional elements such as upsell and upgrades. A conditional element means the customer must meet these conditions before the app offers the upsell.
Dynamic Content – it is possible to add content during the checkout process. For example, you can notify the consumer that shipping is free, or that you have existing promotions they may want to check.
Custom Fields – you can add boxes in the checkout process where a customer can type a message.
Checkout Builder Pros
Easy to use; lots of useful features to customize checkout
You can use the app for free
There is a although on how to use the app
Checkout Builder Cons
Advanced customizations are expensive
You need a Shopify PLUS account to use all the features
Overall, you can use Checkout Builder for a small store and a big store. However, you will only get the best out of the app once you have a Shopify Plus account.
In addition, the monthly cost is also high at $149. Checkout Builder may be a tad expensive, but they do not charge hidden fees and transaction fees.
RapidCart makes it possible to enhance your checkout process by using Quick Buy buttons and Sticky Carts. Additionally, RapidCart can optimize the checkout experience by incorporating mobile responsiveness, displaying social proof, enabling smart form-filling, making customer support information self-evident, and setting up a neat FAQ section.
A sticky cart stays on the page even if the customer is scrolling down. It reminds customers to add the product they are looking at to their cart. On the other hand, a Quick Buy button makes it possible to jump straight to checkout.
Sticky Cart Features
Add to Cart Bar – this is a bar that floats on your product page. Even if the customer scrolls down, the bar will stay there, making it easy for the customer to add the item to the cart.
Sticky Checkout Bar – similar to the previous bar, this checkout button stays on the page, encouraging the user to check out and not abandon the cart.
Cart Slider – if clicked, a pop-up will appear (but it slides, not pop), and show the contents of the cart. The customer can add or deduct items without leaving the current page he is on. A feature like this makes it easy for a customer to make up his mind.
Sticky Cart Pros
The app is free to use
Multiple types of checkout enhancements are available
You have the option to use one, two, or several elements
Sticky Cart Cons
The floating bar can be annoying
I can say out of experience as a shopper that floating bars must be used sparingly. They do work to increase conversion, but only in the right context.
In my opinion, floating cart and checkout button bars are useful if your product description is too long. With floating bars, the customer does not have to scroll up again to click on the default add-to-cart button.
Otherwise, the floating bar can be a nuisance. To decide, visit your product page on both desktop and mobile. If a user has to scroll a lot, then floating bars make sense.
The Koala app development team made this in 2018. Its purpose is to expedite the checkout process, streamline the experience, and increase sales.
Koala Skip To Checkout Features
Straight to Checkout – this feature takes the customer straight to the checkout page. It is up to you if you want to remove the add-to-cart buttons or keep them on your product pages. What this does is it makes the checkout process easier for customers who already love what they see.
Modify Add-to-Cart Text – the default of all e-commerce platforms is “add-to-cart.” With this feature, you can change the text in the button. For example, you can rename it as “Buy Now” or “I am ready to pay!” or something else. You can use this feature to improve your branding message and tone across your website.
Page Selection – you can choose the specific product pages where the app would work. If you want, you can use it only for specific product categories, not all. For the rest, you can still use the default checkout of Shopify.
Koala Skip To Checkout Pros
Easy to install, modify, and use
Customizable buttons
Has a free trial
Koala Koala Skip To Cons
Costs $4.99 monthly with only a few features
It is good to note there that you can choose the pages where the app can be active. Why? This app provides an excellent optimization strategy for products that require impulse behavior. It will not work on high-ticket or expensive items because people need some time to consider their decision.
A good example is a piece of fake jewelry or trinket, or a keychain. With small and affordable gift items like these, you do not want your customers to think. You want your customers to act.
You can customize your store’s checkout behavior with Be Sure Checkout Rules. For example, you can rename or even hide some payment methods that you do not want your customers to use. BeSure Checkout Rules also help manage payment details, ensuring a smoother checkout process. It is also possible to rename or hide shipping methods.
BeSure Checkout Rules Features
Re-arrangement – you can re-arrange the position of your shipping and payment methods on the checkout page. So, if you want the customer info to come first, you can program the checkout page to behave this way. It is useful if you have a cart abandonment app, and you want to make sure you get the customer’s details before they abandon.
Choose Defaults – if you are using several payment processors and shipping providers or methods, use this app to select the default application for both. This works best if a majority of your products come from the same supplier, with only a few where a different shipping method is used. In addition, you can also choose to accept a specific payment method based on country.
Disable Checkout – you can disable the checkout based on P.O. Box. For example, let us say that you do not want to deliver to a P.O. Box (for security reasons). In this case, you can set this app to gray out the checkout once a customer enters a P.O. Box address.
BeSure Checkout Rules Pros
You can rename, disable, hide, and set default shipping and payment methods
It is possible to re-arrange the order of shipping and payment methods
A free account is available
BeSure Checkout Rules Cons
You cannot customize messages on the checkout page
The app gives you flexibility in hiding the shipping and payment methods. You can do it based on product tags. So, what you can do is tag each product that you want to use specific shipping or payment methods only.
From here, you activate the app, telling the filter to change the shipping or payment methods if the product is tagged in a certain way, like “USPS Only” or something like that. It is also possible to activate the defaults based on product weight, cart total, and other conditions.
Checkout Plus allows you to edit not only your checkout page but also your Thank You pages and others. For example, you can add custom messages to the checkout page, like a final offer before the customer pays. This customization can significantly enhance customer satisfaction by providing a hassle-free order and delivery process and showcasing clear and fair return, downgrade, and cancellation policies during checkout.
Checkout Plus Features
Upsells – you can create upsell offers at the checkout page, allowing you to increase your average order value.
Trust and Confidence – you can use trust badges on the checkout page, like icons and logos of security and financial institutions. This will add credibility to your store and can reduce incidences of cart abandonment.
Messaging – you can add a box on the checkout page where customers can type something. For example, it can be a box where they type a message to somebody, which you will print, provided that the purchase is a gift. They can also use it to write requests or notes for you, the seller.
Checkout Plus Pros
You can customize rules on payment and shipping methods
You can add boxes where customers can type messages
You can use trust badges to increase your credibility
Checkout Plus Cons
There is no free account
Although the app page on the Shopify App Store says there is a free account, this does nothing. The free account is only for demo stores. With it, you can do a preview of all the features, but they will not be functional.
The minimum cost of the app is $19.99 monthly as of the time of this writing. At this rate, there are limitations to what you can customize.
Fast Checkout can help you boost sales. You can do this by adding gifts and using proven marketing methods. On top of checkout customization options, the developers added several applications that you would typically find as separate apps in Shopify. Fast Checkout Cart Upsell+Gift can enhance the experience for online shoppers by providing a streamlined and convenient checkout process with fewer steps and increased security measures.
Fast Checkout Features
Countdown and Discount – you can add a countdown timer to your product pages to urge the customer to make a decision now. Relative to that, you can also offer a discount which will go away once the timer has run out.
Shipping – it is possible to add shipping protection that customers can buy. You can also add a feature where the potential buyer can see shipping estimates. If the buyer likes what he sees, he is more likely to proceed with completing the purchase.
Cart Features – there is a sticky cart feature, along with an add-to-cart bar that is also sticky. If this is not enough, you can enable a Quick Buy Now button.
Browser Reminder – the app has a browser tab that appears on the customer’s browser. This reminds the customer that he has an abandoned cart. As a result, the customer may go back to the checkout page and complete the purchase.
Fast Checkout Pros
Lots of features for a small price
Has a 14-ay free trial
There are upselling and cross-selling features
Fast Checkout Cons
No free account
Similar to the previous app, this one is only free for developers. If you are a dropshipper, you have to sign up for the free trial and see if you like the features.
The Starter plan costs $4.99 monthly. This price is affordable, I must say, considering that it already includes seven features. If you want to use all their tools, you must subscribe to the Growth plan which costs $9.99 monthly.
Echo provides you with options to offer upsells during the checkout process. You can also add a survey in your checkout, making it possible to ask customers how you can improve your service. Additionally, Echo can contribute to checkout process optimization by minimizing distractions, reinforcing trust, and streamlining the checkout flow to drive shoppers toward completing their purchase.
Echo Features
Custom Fields – if the default checkout field has no provision for additional info boxes, Echo is the solution. You can add custom fields to your checkout page to gather more data from your customers, such as a gift message.
Checkout Blocks – there are several blocks you can use, such as trust badges and surveys. The app also has AI recommendations—the AI will recommend products to the user or customer.
Bundles – you no longer need a different app to bundle products together. This feature is already included in the app. You can mix products and give a discounted price, which can potentially increase your average order value.
Echo Pros
They included marketing features with checkout customization
Customization includes surveys and field custom field settings
You can create volume discounts for large purchases
They offer a free account
Echo Cons
There is a limit to the orders you can process
As far as limits go, the free account has a limit of 200 orders. It means that once you already have 200 orders, you can no longer use the app. Your customers can no longer checkout. At this point, you need to upgrade.
Your option is to upgrade or shut down the app. If you uninstall it, all the features will stop working, and you will be back to the default Shopify checkout process.
The order limit increases as you also upgrade your account. The Basic plan costs $14 monthly, with a limit of 1,000 orders. The most expensive plan is $99 monthly, with unlimited orders.
As the name implies Order Bump emphasizes upselling during the checkout process. With it, you can set cart conditions, and these conditions will determine what upsell to offer to the customer. Additionally, OrderBump can help increase checkout conversion rates by streamlining the checkout process and addressing factors like unexpected costs and security concerns.
Order Bump Features
Upsell Trigger – you decide what parameters to use to offer upsell and cross-sell. For example, you can use product tags. From here, the system will offer upsells and cross-sells based on the tag. So, if you want to upsell purses if the cart content is a backpack, you can use the same tag for these, and the system will make the offer.
AI Matching – if you do not want to use tags or SKUs, you can enable the AI and let it do the offer. The AI will find a product in your store that is the best fit with the customer’s cart contents.
Customize Product Texts – you can customize your CTA buttons, product titles, and even descriptions. These customizations will apply to the upsell pages.
Order Bump Pros
There is an AI that can match products with what the customer may need
You can tag products or use SKUs as a basis for the upsell
You can use a 1-click button to expedite the checkout
There is a 14-day free trial
Order Bump Cons
No free account
The app costs $39 monthly. In this plan, you can only use post-purchase upsells and view some analytics. Post-purchase means that the customer already completed the checkout.
If you want the upsell to happen BEFORE the checkout gets completed, you must upgrade to the Shopify Plus account first. From here, you can upgrade your subscription to this app. However, the cost of this subscription is $139 monthly.
If anything, I suggest that you first go with the 14-day free trial. Make sure it has the features you are looking for before you commit.
UpSellPlus is a simple app that offers upsells during the checkout process. It also helps manage payment information, ensuring secure and convenient payment methods to improve checkout conversion rates. One thing that makes it different is that you can use it to upsell a subscription. A good example is a monthly supply of vitamins or food supplements.
UpSellPlus Features
Checkout Customization – you can customize your cart, checkout, and post-purchase pages like the Thank you Page.
Subscription – if you have a subscription-based product, this app will make it easier for you to upsell that product. A successful purchase increases your average order value, giving you a consistent monthly income.
A/B Testing – you can create two versions of customized checkout pages. Then, you can test which one delivers better results. If one version has more upsell than the other, then you can decide to use that and drop the other one.
UpSellPlus Pros
Easy to use and straightforward app
The A/B testing feature is an excellent tool for analyzing your marketing strategy
UpSellPlus Cons
No free account
There is a limit to your revenue
In addition to these, you can also create upsells based on rules and conditions. The cost of this app is $49 monthly. This plan gives you access to the following:
Cart and post-purchase customization
Multi-currency language
To use the other features, you must upgrade your account. The most expensive plan is $299 monthly. This plan includes upselling subscriptions, A/B testing, live chat, and up to $15,000 in revenue.
As far as the revenue limits go, you cannot upsell as much as you want. Each plan has a maximum dollar amount. Once reached, you need to upgrade to be able to sell more.
Last on our list is Checkout Wiz, an app for Shopify Plus stores. The app offers more than 10 features, which include not only customization but also widgets and bars to increase your average order value. Checkout Wiz can significantly benefit ecommerce stores by enhancing the add-to-cart rate and providing express payment options for a better customer experience.
Checkout Wiz Features
Checkout Page – you can customize your checkout page and also offer an upsell. However, the upsell only works AFTER the checkout.
Hide Details – you can hide or rename your payment and shipping options. You can also create custom rules for them. For example, if you want a certain payment method to be used for a specific product, you can program the system to do it.
Branding – you can customize the color and fonts of the app to match your dropshipping store’s personality.
A/B Testing – similar to the previous app, you can create different versions of your checkout pages and upsells and see which one works better. This feature comes with analytics.
Checkout Wiz Pros
Many widgets and features
You can customize several pages
You are in control of the branding like colors, fonts, and also images
Checkout Wiz Cons
No free account
The Basic plan costs $49 monthly. The plan includes branding features, upsell blocks, address validation, and post-purchase upsells. If you want to use the custom checkout rules and A/B testing features, you need to upgrade to the Growth Plan, which costs $99 monthly.
Shopify checkout apps enhance the checkout process, making it more user-friendly and reducing cart abandonment.
Consider cost, flexibility, functionality, express checkout options, and multiple payment methods.
Top apps include Checkout Builder, RapidCart, Koala Skip To Checkout, BeSure Checkout Rules, Fast Checkout Cart Upsell+Gift, Echo, OrderBump, and Checkout Wiz.
They simplify and speed up the checkout process, offer multiple payment options, and provide upsell opportunities.
I recommend that you visit the app pages of the ones I mentioned here. Most of them are free, with limited functionality.
Improving checkout conversion rates is crucial for maximizing sales and enhancing the overall customer experience.
While at it, why not sign up for a free account with Tradelle? Tradelle is a product research, supplier and dropshipping automation tool, among other things. It integrates with Shopify, and you can use it in conjunction with these apps.
The post Optimize Your Dropshipping Checkout Process With These Top 10 Shopify Apps appeared first on Tradelle.
