Patient Engagement Solutions Market size was valued at USD 16.58 billion in 2022 and is poised to grow from USD 19.49 billion in 2023 to USD 70.00 billion by 2031, growing at a CAGR of 17.54% in the forecast period (2024-2031)
Patient engagement helps healthcare facilities to interact with their patients by using an online patient portal. These solutions play a crucial role in encouraging patients to take part in their healthcare journey, by providing improved patient outcomes and experiences. The patient engagement software and digitalized patient engagement platforms allow people to get access to their medical data, schedule appointments, and interact with medical care professionals. It also allows remote patient monitoring and encourages better decision-making about the treatment process of the patients. The patient engagement solution market is being boosted by increasing awareness of mobile health, ageing population, and incentives from administrative bodies. Remote monitoring has also reduced the hospital stays of a patient, increasing its popularity. Patient engagement solutions are advancing the healthcare sector by guaranteeing better health and patient outcomes. Nowadays, it is possible for patients to share their health information with doctors from the comfort of their home with the help of patient engagement software. They can also keep track of their health data by connecting to an application that monitors these variables, increasing the market demand.
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Technological Developments are Boosting the Market Expansion
Advancements in technology are revolutionizing the appearance of the patient engagement solutions market. In the last few years, these improvements in technology have encouraged the patients to share data in support for personalized care, particularly people suffering from chronic diseases. This type of individual health monitoring is becoming immensely popular among patients because they are ready to share their health data to get better treatment and results. Integrated technologies like AI, IoT, and health information technology solutions can potentially bring new features and abilities in point engagement solutions. Therefore, these innovative technologies will create exciting opportunities for the market to grow.
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Rising Awareness of Mobile Health is Driving the Market Growth
The increasing use of smartphone devices is directly influencing the growth of the patient engagement solutions market. This is because patients can use their mobile phone to monitor their health through mobile-optimized websites. By using smartphones and the internet people can easily access online healthcare platforms by just downloading the related applicational on their phones. Such easy accessibility has massively contributed to the growth of the global patient engagement solutions market. Healthcare professionals are also increasingly using mobile applications for communicating with the patients so that they can provide personalized experiences.
In February 2024, Greenway Health collaborated with Luma Health to present their Greenway Patient Connect powered by Luma. It will offer patients self-services, reduce staff burden, and improve healthcare service.
In October 2023, Elligo Health Research partnered with Avallano to unveil myTrailsConnect. This is a clinical recruitment and engagement platform.
In September 2023, Zocdoc launched a complimentary suite of tools to help medical professionals efficiently reach and manage patient care.
In December 2022, EnlivenHealth, presented its Patient Engagement Network (PEN). This solution combines their national pharmacy network with innovative data insights and digital engagement technologies to improve patient health results and drive brand loyalty.
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The patient engagement solution market is extremely competitive due to the strong presence of market players. Service providers who have extensive technical and financial resources will have a competitive edge in the market and can meet the requirements of their customers. This competition will increase more with the technological solutions, new product lines, and innovative marketing strategies. The implementation of cloud-based solutions and focus on real-time healthcare information will also positively impact the global patient engagement solution market.
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