Probiotics Market size was valued at around USD 62.53 Billion in 2022 and is expected to rise from USD 67.22 Billion in 2023 to reach a value of USD 119.88 Billion by 2031, at a CAGR of 7.5% over the forecast period (2024-2031).
The growing awareness of probiotics health benefits, which include improved gut health and overall digestive function, is anticipated to support the global market expansion. As people become more concerned about taking charge of their health, they are looking for natural, non-pharmaceutical methods to support their gut flora. The market penetration of dairy products is anticipated to be strong since more individuals are consuming functional dairy products for digestive wellbeing. In a 2021 survey conducted by the International Food Information Council (IFIC), 70% of respondents said they ate yogurt to improve their general health and well-being.
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Cultivating Probiotics Growth Through Consumers’ Urge and Personalized Probiotics
Probiotics are a dynamic field, and developments in genetic sequencing and microbiome understanding are transforming the market and paving the way for patient-specific probiotic formulations.
Consumers’ urge for natural and organic products
Growing consumer interest in natural and organic products from the movement toward healthy living is a significant driver of the probiotic industry. Probiotic producers have been forced by this trend to develop clean-label recipes and use organic components in their products. Probiotics free of GMOs and chemical preservatives have become more popular due to society’s demand for natural ingredients and clean labels. These organic and natural probiotics meet customer demand while aligning with broader health and wellness trends.
Personalized probiotics: Meeting individual health need
Improvements in sequencing technology and growing knowledge of the microbiome highlighted the range of disorders affecting consumers’ gut health. As a result, special probiotic blends are created to treat diseases or dysbiosis patterns. Bespoke probiotics are appealing to customers who are concerned about the best possible functioning of their digestive systems because they are more flexible and potent. Thus, future trends and product developments are anticipated to be influenced by the need for specific probiotics.
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Strategic Initiatives of Innovations and Expansion Redefining Market Dynamics
Innovations in probiotic development
Innovations in probiotic creation are progressing rapidly due to technological advancements and strategic partnerships. Businesses are using deep microbiome expertise and cutting-edge AI algorithms to uncover and optimize genetic pathways in microbial strains. Enhancing the variety and potency of probiotic formulations is one way this tactic aims to support specific health benefits suchas improved digestion, immune system performance, and overall wellness. These advancements represent a major shift toward probiotics that are successfully and precisely customized to satisfy everyone’s health needs.
Expansion of prebiotics for pediatric health
Probiotics are becoming more and more common for use in pediatric health as biotechnology companies focus on developing personalized formulations. These probiotics are intended to assist kids with certain health issues, such as digestive issues or immune system support. Businesses aim to provide safe, effective, and naturally derived solutions that enhance kids’ overall health by introducing strains that have undergone clinical testing. This trend highlights specific health benefits and illustrates the growing recognition of probiotics as a beneficial option for pediatric healthcare.
Real-world instances of strategic approaches
In February 2024, Evogene Ltd. and Verb Biotics LLC. collaborated to create probiotic bacterial strains that improve human health. Their goal is to find and optimize microbial genetic pathways for the creation of new metabolites by combining Verb Biotics’ microbiome expertise with Evogene’s MicroBoost AI.
The Hong Kong biotechnology company GenieBiome introduced a clinically studied probiotic for treating pediatric eczema in January 2024, as part of an expansion of its probiotic offerings in Singapore. G-NiiB Immune Kids SIM03 was just released on Shopee, and in February it will be available at Watsons and Guardian, two of the biggest shops.
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Advancing health: Probiotics and its applications
The growth of the probiotics market is significantly influenced by an increase in consumer preferences toward preventive healthcare. To meet the consumers, demand and preferences, strong competitors within the market are moving forward to adopt strategic approaches to offer valuable services to consumers.
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