Shopify vs WordPress (2024 Comparison) – Forbes Advisor

To really compare Shopify vs. WordPress, it helps to take a look at their stats. See how they stack up in some of the most important categories for small business owners.

Transaction Fees

Both Shopify and WordPress have a fee of 2.9% plus 30 cents for online credit card transactions. To put that in perspective, if a customer made a $100 purchase, you’d pay $3.20 in fees.

Where these two companies differ is in-person fees. Shopify’s is 2.7%, while WordPress’ is 2.6% plus 10 cents. For purchases under $100, Shopify will be cheaper. But, if you sell high-priced goods, WordPress’ fees might help you come out ahead.

Unlimited Products

Both Shopify and WordPress let you upload unlimited products to your website. On Shopify, you can also turn off inventory tracking for certain products, which is helpful if you’re selling non-physical products, such as a digital file.

While you’re not limited by the number of products on WordPress, keep in mind you only have up to 50GB of storage. If you have a lot of product files and documentation, you might max out your space quickly.


Shopify offers unlimited storage and bandwidth, which is great if you want to load up your product listings with large image files. Keep in mind, it does limit the max file size to 20MB.

WordPress only offers up to 50GB of storage. You can add on more storage in 50GB and 100GB allotments, but even then, you can only have a total of 200GB of storage per account.


You can choose from over 8,000 apps in the Shopify store. These include marketplace integrations, social media connections, subscription management, design customizations and more.

WordPress with WooCommerce offers 820 specific e-commerce extensions. However, there are nearly 60,000 free plugins available from WordPress itself, though many of these won’t be relevant for online shops.

Customer Support

Both companies have no phone support, which isn’t great if you need a quick answer. However, they both offer 24/7 live chat and email support. With WordPress, you get email support starting with the Starter plan and live chat support starting with the Explorer plan and up. Shopify includes live chat and email support on all plans.

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