Looking for a list of the most popular websites in the US and Worldwide in 2023?
We’ve pulled the top 100 most visited sites by organic traffic from our database.
#
Domain
Traffic
1
youtube.com
4,515,808,817
2
en.wikipedia.org
2,359,325,262
3
facebook.com
2,110,595,075
4
instagram.com
1,326,644,431
5
twitter.com
1,213,212,289
6
amazon.com
662,890,969
7
whatsapp.com
615,662,036
8
pinterest.com
573,121,447
9
imdb.com
525,793,427
10
play.google.com
523,696,603
11
microsoft.com
485,198,697
12
es.wikipedia.org
435,536,200
13
apple.com
428,326,956
14
linkedin.com
314,498,080
15
globo.com
300,092,440
16
de.wikipedia.org
298,569,828
17
fandom.com
280,657,003
18
nytimes.com
279,044,884
19
tiktok.com
272,134,464
20
fr.wikipedia.org
243,991,531
21
reddit.com
239,800,036
22
ja.wikipedia.org
234,400,651
23
yahoo.co.jp
226,610,337
24
uol.com.br
217,141,982
25
translate.google.com
199,253,836
26
spboss.blog
197,392,078
27
satta-king-fixed-no.in
192,075,384
28
mayoclinic.org
186,565,703
29
it.wikipedia.org
186,370,177
30
indeed.com
180,928,506
31
nih.gov
180,668,674
32
amazon.in
176,311,645
33
netflix.com
175,580,063
34
rakuten.co.jp
163,245,420
35
yelp.com
162,717,301
36
bbc.co.uk
158,810,471
37
quora.com
157,010,764
38
xosodaiphat.com
156,183,677
39
booking.com
155,512,800
40
detik.com
153,159,553
41
etsy.com
153,155,439
42
ru.wikipedia.org
152,388,218
43
flipkart.com
144,675,265
44
espn.com
144,137,864
45
walmart.com
142,648,157
46
tripadvisor.com
141,554,100
47
indiatimes.com
137,169,171
48
dpboss.services
136,763,322
49
cricbuzz.com
133,288,911
50
amazon.de
132,751,742
51
mail.yahoo.com
130,611,857
52
webmd.com
129,623,429
53
xoso.com.vn
126,825,589
54
ikea.com
125,986,368
55
pt.wikipedia.org
125,477,783
56
sarkariresult.com
125,397,558
57
healthline.com
124,908,891
58
amazon.co.jp
121,825,736
59
canva.com
118,158,575
60
amazon.co.uk
117,347,970
61
britannica.com
116,701,592
62
hurriyet.com.tr
111,628,134
63
doeda.com
111,060,487
64
ebay.com
110,973,776
65
speedtest.net
108,033,988
66
adobe.com
107,145,136
67
ilovepdf.com
106,890,332
68
byjus.com
106,281,669
69
bbc.com
101,775,251
70
id.wikipedia.org
99,792,130
71
pl.wikipedia.org
99,407,208
72
zh.wikipedia.org
99,301,897
73
clevelandclinic.org
98,499,866
74
merriam-webster.com
96,408,178
75
homedepot.com
94,968,526
76
allegro.pl
94,896,177
77
samsung.com
93,995,535
78
ar.wikipedia.org
92,673,380
79
espncricinfo.com
92,211,263
80
kompas.com
92,079,631
81
snaptik.app
90,742,324
82
cambridge.org
89,904,647
83
investing.com
89,103,502
84
nike.com
87,575,550
85
medlineplus.gov
86,991,779
86
yandex.com
86,276,659
87
tokopedia.com
86,085,413
88
roblox.com
82,443,045
89
live.com
81,488,368
90
target.com
80,191,535
91
support.google.com
80,160,252
92
spotify.com
79,673,484
93
wiktionary.org
77,911,037
94
mercadolivre.com.br
77,711,700
95
trendyol.com
77,672,816
96
sofascore.com
77,588,505
97
tr.wikipedia.org
77,192,313
98
cnn.com
76,865,646
99
medicalnewstoday.com
76,843,831
100
as.com
76,010,834
YouTube is the most visited website, with an estimated ~4.5 billion monthly organic visits.
Most other sites on the list are recognizable brands to us English speakers, but a few aren’t.
For example, the 38th most visited website in the world by search traffic is the Globo.com, a Brazilian sports news website. It gets an estimated 97% of its traffic from Brazil.
#
Domain
Traffic
1
en.wikipedia.org
1,098,756,646
2
youtube.com
971,114,459
3
amazon.com
549,752,708
4
facebook.com
385,181,952
5
twitter.com
312,791,701
6
instagram.com
272,010,406
7
imdb.com
231,477,189
8
nytimes.com
192,040,417
9
reddit.com
184,053,355
10
yelp.com
150,016,152
11
pinterest.com
145,845,691
12
walmart.com
136,457,447
13
fandom.com
134,945,858
14
apple.com
110,797,607
15
tripadvisor.com
109,706,766
16
espn.com
109,650,103
17
ebay.com
93,278,757
18
nih.gov
89,488,389
19
homedepot.com
89,377,295
20
linkedin.com
79,928,627
21
target.com
76,729,824
22
mayoclinic.org
75,962,917
23
microsoft.com
75,493,134
24
etsy.com
74,192,013
25
webmd.com
73,130,533
26
quora.com
72,365,191
27
healthline.com
60,952,311
28
tiktok.com
60,709,706
29
indeed.com
59,715,788
30
craigslist.org
58,957,405
31
mail.yahoo.com
58,004,162
32
play.google.com
53,403,399
33
clevelandclinic.org
52,398,448
34
cnn.com
50,486,592
35
yahoo.com
47,041,282
36
zillow.com
44,589,832
37
forbes.com
43,704,433
38
cdc.gov
42,392,884
39
britannica.com
42,328,090
40
netflix.com
40,906,268
41
merriam-webster.com
39,103,101
42
weather.com
39,074,242
43
mlb.com
37,091,178
44
allrecipes.com
36,783,793
45
usatoday.com
36,628,628
46
bestbuy.com
36,567,687
47
usps.com
36,489,506
48
foxnews.com
35,976,605
49
medicalnewstoday.com
35,848,480
50
usnews.com
34,456,784
51
expedia.com
34,315,164
52
rottentomatoes.com
33,971,343
53
mapquest.com
31,751,624
54
macys.com
31,129,391
55
irs.gov
30,138,348
56
finance.yahoo.com
29,756,617
57
nfl.com
29,253,842
58
aol.com
29,010,670
59
lowes.com
27,605,799
60
people.com
27,431,919
61
genius.com
27,392,913
62
nordstrom.com
27,256,490
63
ca.gov
27,178,732
64
realtor.com
27,093,172
65
investopedia.com
26,264,333
66
cbssports.com
26,048,212
67
nike.com
25,304,238
68
spotify.com
25,103,775
69
att.com
24,645,171
70
chase.com
24,233,337
71
cvs.com
24,178,459
72
hotels.com
24,099,394
73
go.com
23,541,109
74
si.com
23,112,360
75
nerdwallet.com
22,781,844
76
kohls.com
22,326,746
77
nypost.com
22,302,074
78
wikihow.com
22,259,502
79
xfinity.com
22,224,778
80
adobe.com
22,023,113
81
costco.com
22,015,563
82
apartments.com
21,486,052
83
cnbc.com
21,415,662
84
dictionary.com
21,373,367
85
bankofamerica.com
21,206,180
86
caranddriver.com
21,057,867
87
wellsfargo.com
20,904,164
88
t-mobile.com
20,565,414
89
kayak.com
20,554,984
90
walgreens.com
20,480,289
91
quizlet.com
20,411,305
92
nba.com
20,245,439
93
booking.com
20,168,608
94
fedex.com
20,090,990
95
verizon.com
20,062,569
96
kbb.com
20,054,034
97
capitalone.com
19,500,642
98
google.com
19,395,913
99
steampowered.com
19,298,583
100
medlineplus.gov
19,153,345
Unsurprisingly, this list is dominated by big websites that many of us know and love.
Wikipedia tops the list with almost 1.1 billion estimated monthly visits from organic search. Considering that the US population is ~335 million, that means each person in the US clicks on a YouTube result 3.28 times per month, on average.
It’s a similar story for YouTube. Each person in the US clicks a result 2.9 times per month on average.
Amazon is next on the list, with almost 550 million estimated organic monthly visits.
Interestingly, around 12% of those visits (63.3 million) come from one search query, “Amazon.”
Below are a couple more interesting observations from the top 100.
Google.com is in 98th place with an estimated 19.4 million monthly organic visits from the US. Believe it or not, roughly 3.2 million of these (16.5%) come from people Googling “Google.”
Craigslist gets more search traffic than Best Buy, Lowes, Kohls, and many other big names.
Most of this traffic comes from branded searches like “craigslist” and “craigslist [insert city name].”
Interestingly, Craigslist is primarily popular in the US, where it gets 94.4% of its traffic.
If you’re curious how much organic traffic a particular website gets each month, paste the domain into Ahrefs’ Site Explorer. You’ll see its estimated monthly organic traffic, the number of keywords it ranks for in organic search, and other key SEO metrics.
You’ll also see a graph of its performance over time:
You can even compare it to other websites:
If you want to see all the keywords a site ranks for, hit the Organic keywords report on the left-hand menu.
You can also check the Top pages report to see which pages get the most search traffic.
Remember that these are the most visited websites by organic search traffic. The figures don’t take into account direct, referral, or any other traffic sources.
We also removed any NSFW websites from the list for obvious reasons.
If you’re curious about the full, unedited list, you can see it in Keywords Explorer.
