In the world of copywriting, there’s a secret weapon that top marketers and advertisers swear by: power words.
These aren’t just ordinary words; they’re the triggers that ignite emotion, drive action, and make your message unforgettable.
Word power is so real that you could see a 12.7% increase in conversion rates simply by sprinkling a few power words into your copy.
In this blog, we’re not just discussing the power of words; we’re gifting you an extensive 700+ power words list!
Ready to supercharge your content? Let’s dive in.
What are Power Words?
700+ Power Words List
Where You Can Use Power Words
Power words are persuasive words that smart copywriters use to trigger a psychological or emotional response. They’re called “power words” because they are so persuasive that people can’t resist being influenced by them!
That’s likely the simplest power words definition, i.e., powerful words that trigger the desired emotion and action.
But power words aren’t just for copywriters. They can be used by any marketer–even inexperienced ones–to motivate people to take a specific action on their website.
Whether you want to entice your visitors to read a blog post, opt into your email list, or click the “Buy Now” button on your sales page, power words are arguably the quickest and easiest way to increase your conversion rates.
We’ve categorized the 700+ most effective and powerful words into the following 11 types of power words:
Power Words for Customer Service
Power Words for Headlines
Power Words for Conversation
Power Words for FOMO
Power Words for Curiosity
Power Words for Ease and Convenience
Power Words for Increasing Desire
Power Words for Bragging
Power Words for Trust
Power Words for Anger
Power Words for Fear
Power words can be the difference between a satisfied customer and a disgruntled one. These words convey empathy, understanding, and a genuine desire to help.
They assure the customer that their concerns are valid, their business is valued, and their satisfaction is a top priority.
Empathy
Reliable
Understanding
Patient
Dedicated
Attentive
Resolved
Supportive
Committed
Courteous
Genuine
Trustworthy
Professional
Efficient
Knowledgeable
Friendly
Sincere
Considerate
Accommodating
Dependable
Solution-oriented
Personalized
Thorough
Insightful
Skilled
Expert
Guided
Valued
Focused
Comprehensible
Consistent
Fair
Honest
Adaptable
Collaborative
Engaged
Precise
Receptive
Encouraging
Warm
Gracious
Appreciative
Prompt
Assurance
Connected
Proactive
Respectful
Sympathetic
Responsive
Reassuring
Caring
Timely
Passionate
Active
Accountable
Clear
Positive
Seamless
Prioritized
Friendly
How To Boost Conversions With Customer Service Power Words
Include power words into your customer service scripts, email responses, and live chat interactions. Words like “understand,” “priority,” “valued,” and “assured” can make customers feel heard and appreciated.
When customers feel that a company genuinely cares about their concerns and is eager to resolve them, they are more likely to continue doing business with that company and even recommend it to others.
Headlines are the first thing readers see, and they often determine whether the rest of the content gets read.
Power words in headlines grab attention, spark curiosity, and compel readers to delve deeper into the content.
They promise value, evoke emotion, and hint at the benefits the reader will gain.
Exclusive
Revealed
Secrets
Ultimate
Proven
Essential
Unleashed
Discover
Breakthrough
Shocking
Insider
Elite
Uncovered
Powerful
Guaranteed
Transformative
Instant
Revolutionary
Unbelievable
Top
Best
Must-have
Limited
Special
Rare
Unique
Unprecedented
Premium
Urgent
Exclusive
Today
Now
Latest
New
Free
Bonus
Offer
Sensational
Astonishing
Incredible
Jaw-dropping
Unmissable
Essential
Critical
Vital
Pivotal
Game-changer
Spotlight
Trending
Hot
Popular
Featured
Special
Limited-time
Hurry
Last chance
Countdown
How To Boost Conversions With Headline Power Words
When crafting headings for blog posts, subheads, articles, or advertisements, use power words that resonate with your target audience. Words like “unveiled,” “exclusive,” “breakthrough,” and “revolutionary” can make your headlines stand out in a sea of content. A captivating headline can increase click-through rates, driving more traffic and potential conversions.
Conversations, whether they’re sales pitches, networking chats, or casual talks, can benefit from the strategic use of power words. These words can steer the conversation, emphasize points, and elicit desired responses.
They add weight to statements, making them more memorable and persuasive.
Absolutely
Definitely
Certainly
Undoubtedly
Precisely
Exactly
Indeed
Remarkably
Fascinating
Intriguing
Insightful
Noteworthy
Compelling
Resonate
Authentic
Genuine
Impactful
Thoughtful
Enlightening
Profound
Stimulating
Engaging
Captivating
Riveting
Persuasive
Convincing
Affirmative
Assuredly
Unquestionably
Wholeheartedly
Significantly
Meaningfully
Expressively
Emphatically
Sincerely
Passionately
Evidently
Clearly
Notably
Essentially
Fundamentally
Respectfully
Honestly
Truthfully
Undeniably
Reassuringly
Positively
Confidently
Decisively
Distinctively
Impressively
Strikingly
Vibrantly
Vividly
How To Boost Conversions With Conversation Power Words
Add power words into your spoken interactions, especially when trying to persuade, inform, or inspire. Words like “transform,” “innovate,” “pioneer,” and “optimize” can leave lasting impressions on listeners.
When used appropriately, these words can sway opinions, inspire action, and lead to fruitful outcomes in both personal and professional conversations.
Greed is the natural human tendency to want more stuff than we actually need.
These power words can trigger that tendency by playing on scarcity and FOMO (fear of missing out), or simply by making something sound more valuable.
Bargain
Before
Best
Big
Billion
Bonanza
Bonus
Cash
Cheap
Deadline
Discount
Dollar
Don’t miss out
Double
Economical
Exclusive
Expires
Explode
Extra
Fast
Feast
Final
First
Fortune
Frenzy
Frugal
Gift
Giveaway
Greatest
Guilt-free
Hurry
Inexpensive
Instantly
Jackpot
Last chance
Limited
Luxurious
Marked down
Massive
Monetize
Money
More
Nest egg
Never again
New
Now
Pay zero
Premiere
Price break
Prize
Profit
Quadruple
Quick
Reduced
Rich
Running out
Sale ends soon
Save
Savings
Six-figure
Skyrocket
Soaring
Special
Surge
Treasure
Triple
Ultimate
Up-sell
Value
While they last
Whopping
How To Boost Conversions With Greed Power Words
Rich Page tested two different headlines on his exit popup. The first headline read, “Is Your Website Optimized for High-Sales? Grab my free conversion toolbox and start succeeding!”
In the second popup, he tweaked the headline to include a few powerful words (circled in red below).
This version converted much better than the first, and with this optimized popup, he was able to increase his signup rate from 12% to 50%!
Read the full case study here.
Another great use of greed power words is using them to promote giveaways and online contests. Learn how to run an online contest to grow your traffic and generate leads.
According to curiosity-drive theory, curiosity is a naturally occurring urge that simply must be satisfied, similar to how we satisfy hunger by eating or thirst by drinking.
These power words will make your blog post headlines, email subject lines and landing page headlines impossible to resist.
Astonishing
Backdoor
Banned
Be the first
Become an insider
Behind the scenes
Bizarre
Black market
Blacklisted
Bootleg
Censored
Class full
Classified
Closet
Concealed
Confessions
Confidential
Controversial
Cover-up
Covert
Crazy
Cringeworthy
Dark
Elusive
Extraordinary
Eye-opening
Forbidden
Forgotten
Hidden
Hilarious
Hush-hush
Illegal
Illusive
Incredibly
Insane
Insider
Interesting
Invitation only
Key
Limited
Little-known
Login required
Lost
Members only
Myths
Odd
Off the record
Off-limits
On the QT
Outlawed
Priceless
Private
Privy
Psycho
Remote
Restricted
Ridiculous
Secret
Secrets
Shh!
Shocking
Smuggled
Sneak peek
Spoiler
Strange
Stunning
Super secret
Thought-provoking
Top secret
Trade secret
Unauthorized
Unbelievable
Uncharted
Unconventional
Under the table
Under wraps
Underground
Undiscovered
Unexplained
Unexplored
Unheard of
Unique
Unlock
Unsung
Untold
Unusual
Wacky
Withheld
Zany
How To Boost Conversions With Curiosity Power Words
Take a look at this example from a thank-you page on Mary Fernandez’s site after someone opts in for their email list.
The goal was to increase click-throughs to their private Facebook group by making subscribers curious to see what’s on the “other side.”
How many powerful words can you spot?
If you counted seven, you’re right!
Everybody loves ease and convenience. People are not usually motivated to do more than the absolute minimum work to achieve their goals.
The right power words can convey to readers how easy it is easy to do something. Because they don’t have to do much or put in a lot of effort, they are more likely to take action.
Accessible
All-inclusive
Basic
Building blocks
Cheat sheet
Child’s play
Cinch
Clear
Complete
Components
Comprehensive
Copy
Downloadable
Easy
Economical
Efficient
Effortless
Elementary
Elements
Factors
Fail-proof
Fill in the blanks
Formula
Freebie
Gift
Guide
How-to
In less than
In record time
Index
Ingredients
Instant
Itemized
Kickstart
Light
List
Manageable
Manifest
Mere
Minutes
Model
Mold
No nonsense
No problem
No sweat
Nothing to it
Now
On demand
Painless
Pattern
Picnic
Piece of cake
Plain
Printable
Quick
Ready
Replicate
Report
Roadmap
Simple
Simple as ABC
Smooth
Smooth sailing
Snap
Straightforward
Steal
Steps
Swipe
Template
Tools
Uncomplicated
You can use these power words to make your lead magnets sound more digestible, to make your products sound more useful, and to make your headlines more enticing.
How To Boost Conversions With Sloth Power Words
Here’s an example of a blog post headline we’ve used that works very well.
Can you spot all the power words?
Did you get all five?
Lust is usually thought of as sexual, but it’s actually just an intense desire for any item. When we lust after something, we crave it so badly that we stop thinking rationally.
Use these tantalizing strong words to amplify that craving and encourage people to take action.
Alluring
Brazen
Captivating
Charismatic
Compelling
Crave
Depraved
Desire
Dirty
Enchanting
Engaging
Exotic
Exposed
Fascinating
Flirt
Forbidden
Hypnotic
Intriguing
Lascivious
Lick
Lonely
Lovely
Lust
Magnetic
Mind-blowing
Mischievous
Mouthwatering
Naked
Naughty
Obsession
Passionate
Pleasurable
Promiscuous
Provocative
Riveting
Scandalous
Sensual
Sex
Shameless
Sinful
Sleazy
Sleeping
Spank
Steamy
Stimulating
Striking
Sweaty
Tantalizing
Tawdry
Tease
Thrilling
Uncensored
Urge
Wanton
Whip
Wild
How To Boost Conversions With Lust Power Words
List25 uses a lust word combined with curiosity words to make for an irresistibly provocative headline.
Did you spot the 3 power words in the featured headline on the right?
You may not think of yourself as “vain”. However, researchers have found that vanity is one of the chief driving forces that lead to purchase decisions.
The fact is, we buy into things because of how we think they will make us look: both to others and to ourselves. And it’s not just that we want to look good physically, but we also want to look successful.
Use these power words to show how your offer (whether it’s a product, service, or lead magnet) will make your visitor look more attractive and more successful.
Ahead of the game
Amazing
Amplify
At the top
Attractive
Awe-inspiring
Beautiful
Bold
Booming
Boost
Boss
Brassy
Bravery
Brazen
Bright
Brilliant
Cheer
Clever
Conquer
Courage
Crowned
Daring
Dazzling
Defiance
Drop-dead
Effective
Elegant
Elite
Enchant
Epic
Fearless
Fortunate
Foxy
Genius
Good-looking
Gorgeous
Guts
Handsome
Hero
Jaw-dropping
Jubilant
Kick ass
Knockout
Legendary
Lucky
Magic
Mind-blowing
Moneymaking
Notable
Noteworthy
Optimal
Prosperous
Quick-witted
Remarkable
Sassy
Saucy
Sensational
Smart
Spectacular
Spine
Staggering
Strong
Stunning
Successful
Super-human
Triumph
Turbo charge
Ultimate
Unbeaten
Undefeated
Valor
Vanquish
Victory
Wealthy
Wonderful
Wondrous
You
How To Boost Conversions With Vanity Power Words
Snack Nation uses one carefully chosen power word to increase conversions on their popup.
Do you know what power word it is?
Yes, “hero”! They know that their customers love getting positive attention and praise from their co-workers, so of course, they would love to be seen as the “office hero”.
(Bonus points if you also noticed that the words “without lifting a finger” is a great sloth power phrase, even though we didn’t include it in this list.)
Have you ever thought that trust is really what content marketing and email marketing are all about?
Whether you are writing blog posts, creating signup forms, sending emails, or tweaking your product pages, the real purpose behind all of that is to build trust between the consumer and your brand.
Use these powerful words to speed up the trust-building process.
According to
Accredited
Anonymous
Approved
Authentic
Authoritative
Authority
Backed
Because
Best
Best selling
Bona fide
Cancel anytime
Case study
Certified
Dependable
Don’t worry
Endorsed
Ensured
Expert
Fully refundable
Genuine
Guaranteed
Improved
Ironclad
Lifetime
Moneyback
No obligation
No questions asked
No risk
No strings attached
Official
Pay zero
Privacy
Professional
Protected
Proven
Recession-proof
Recognized
Refund
Reliable
Research
Results
Safety
Scientifically proven
Secure
Studies show
Tested
Track record
Try before you buy
Unconditional
Verify
Well respected
Worldwide
How To Boost Conversions With Trust Power Words
In this test at Teespring, the power words “don’t worry” were added in the fine print below the CTA (call to action) button and tested against a control.
The result of just this one tiny tweak in wording was a 12.7% boost in conversions! (That’s huge!)
Anger has a huge influence on our perception, reasoning, and decisions. It makes us irrational, which can lead to choices that actually have no bearing on the thing that initially made us angry.
Stirring up the emotion of anger in your visitors and customers is a bad idea when it is targeted at your company. However, it can also work for you, if the anger is directed at something else.
Think about what makes your prospect angry about your industry. Stir up those emotions with these powerful words, then provide the solution.
Abuse
Agitate
Annoy
Arrogant
Ass kicking
B.S.
Backstabbing
Beat down
Boil over
Broke
Brutal
Buffoon
Bullshit
Bully
Corrupt
Coward
Crooked
Crush
Diatribe
Diminish
Disgusting
Evil
Exploit
Fear
Force-fed
Foul
Greedy
Hate
Hostile
Know it all
Lies
Loathsome
Loser
Lying
Maul
Miff
Money-grubbing
Morally bankrupt
Nazi
No Good
Obnoxious
Payback
Pitiful
Pound
Preposterous
Provoke
Punish
Raise hell
Rant
Revolting
Ruthless
Screw
Sick and Tired
Smug
Sneaky
Sniveling
Snob
Snooty
Snotty
Stink
Stuck up
Thug
Underhanded
Vicious
Victim
Violent
Waste
Weak
Worst
Wounded
How to Boost Conversions with Anger Power Words
Advertisements that use anger have been shown to be highly effective. In a study by researchers from Dartmouth and Cornell, anti-smoking TV commercials that used anger to appeal to the viewer’s emotions were more persuasive than those that used sadness.
This ad from Harley Davidson received a lot of praise for blatantly stating the angry, rebellious thoughts on people’s minds in regard to the economy.
Did you find all the power words?
Fear is perhaps the most powerful motivator of all. It’s that primal instinct that keeps us safe, that keeps us alive.
If you want to inspire your readers to take action–whether that’s sharing your blog post, downloading your lead magnet, or buying your product–use these strong words to create fear of what might happen if they don’t.
(Just make sure you don’t completely paralyze them with fear: also, provide an actionable solution to their problem.)
Agony
Annihilate
Apocalypse
Armageddon
Assault
Backlash
Beating
Beware
Blinded
Blood
Bloodbath
Bloodcurdling
Bloody
Bomb
Bufoon
Bumbling
Cadaver
Cataclysmic
Catastrophe
Caution
Collapse
Corpse
Crazy
Cripple
Crisis
Danger
Dangerous
Deadly
Death
Destroy
Devastating
Disastrous
Drowning
Dumb
Embarrass
Epidemic
Fail
Feeble
Fired
Fool
Fooled
Frantic
Frightening
Gambling
Gullible
Hack
Hazardous
Hoax
Horrific
Hurricane
Insidious
Invasion
IRS
Jail
Jeopardy
Lawsuit
Looming
Lunatic
Lurking
Meltdown
Mired
Mistake
Murder
Nightmare
Painful
Pale
Panic
Peril
Piranha
Pitfall
Plague
Played
Plummet
Plunge
Poison
Poor
Prison
Pummel
Pus
Reckoning
Refugee
Revenge
Risky
Savage
Scary
Scream
Searing
Shatter
Shellacking
Silly
Slaughter
Slave
Smash
Strangle
Stupid
Suck
Suffering
Tailspin
Tank
Targeted
Teetering
Terror
Terrorist
Torture
Toxic
Tragedy
Trap
Trauma
Vaporize
Victim
Volatile
Vulnerable
Warning
Worry
Wounded
Wreaking havoc
How To Increase Conversions With Fear Power Words
Jon Morrow, known for his fear-inducing blog posts, uses powerful words to get his visitors to read and take action.
Here’s an example:
Did you spot the power words?
Here are some of the different places where you can use power words:
Homepages: To immediately capture attention and convey the brand’s value proposition.
Landing Pages: To persuade visitors to take a specific action, such as signing up or making a purchase.
Product Descriptions: To highlight the benefits and features of a product.
Email Campaigns: In subject lines to increase open rates and in the body to drive clicks and conversions.
Advertisements: In headlines and copy to capture attention and persuade viewers.
Brochures & Flyers: To emphasize the benefits of a product, service, or event.
Posts & Captions: To engage followers and encourage them to take action.
Profile Bios: To succinctly convey a brand or individual’s value proposition.
Ads: To drive clicks, shares, and conversions.
To emphasize benefits, overcome objections, and persuade listeners.
In titles to increase click-through rates.
Within content to engage readers and encourage them to read further.
In titles, subheadings, and content to emphasize points and engage readers.
To capture viewers’ attention and convey messages powerfully.
In scripts, emails, and live chats to convey empathy, assurance, and a willingness to help.
To highlight the importance and benefits of news or announcements.
To highlight product benefits and features.
In titles, descriptions, and content to engage participants and emphasize learning outcomes.
To emphasize positive experiences and benefits received.
In notifications, descriptions, and in-app messages to engage users.
Using power words in these places can significantly enhance the impact of the message, making it more compelling, persuasive, and memorable.
Don’t be a slave to the endless grind of tweaking and testing when you can simply copy the words that the experts use.
With this complete power words list, you are now equipped to turbocharge your conversions in record time!
What are your favorite power words? Can you think of a few we missed? Let us know in the comments!
Exclusive Bonus Download our 700+ Power Words Cheatsheet to Boost Your Conversions.
Also checkout:
How to Create a Winning Email Marketing Strategy
SEO Made Easy—Ultimate Guide to Explode Your Traffic
How to Create an Optin Feature Box Step-by-Step (with Examples)
eCommerce Best Practices: Set up Your Business for Success
8 Best Social Media Platforms for Business: Your Ultimate Guide
The post 700+ Power Words: The Secret Sauce of Successful Copy Revealed! appeared first on OptinMonster.
