You’ve crafted your LinkedIn About (using the principles of effective personal branding, right?!). But how do you know for sure if it’s working overtime for your brand? Your LinkedIn About will likely get more eyeballs than any other version of your bio that’s out there. Even senior execs with slick corporate website bios can expect their LinkedIn About to score more views. That’s because Google will likely lead people directly to LinkedIn when they want to check our your professional credibility and credentials.
Today, in our Digital First world, your LinkedIn About can deliver your very best first impression. It’s time to see if yours is bolstering your brand or botching it.
To impress those who are checking you out online, use these two tests for your LinkedIn About:
Read your About slowly. Evaluate each question below on a 1-3 scale, where 1=barely, 2=somewhat, 3=absolutely. Tally your score at the end.
To what degree does my LinkedIn About:
Hook readers with a magnetic opening?
Ring true to the real me?
Stand out from peers and others who seek the same career aspirations as me?
Speak to my dream audience – those I need to impress and influence so I can reach my goals?
Captivate with fascinating facts (quantifiable details)?
Include personal details like my passions, interests and causes I care about (20-30% worth)?
Clearly explain how I deliver value to others?
Express my personality through a distinctive style and tone?
Contain beautiful formatting with enough white space between paragraphs?
Include external validation (awards, accolades, testimonials)?
Feature polished writing that’s grammatically correct with no typos?
Use the most important keywords for which I want to be known—and use them multiple times?
Motivate readers to take action (learn more, reach out, etc.)?
Now, total your score.
30-39 = Your About nails it. Bravo!
29 or under = Your About needs boost.
To take your About to the next level, take a look at the items where you gave yourself a score a 1 or 2 and make changes to your profile.
Once refined, take your About on a test drive with key audiences.
Pick trusted folks who will give your candid, thoughtful feedback on your About. Invite these assessors:
Target audience member
Friend/family member who knows the real you
Next, ask them these questions. Does my LinkedIn About:
Then ask them this:
What single change would improve it?
Gather their feedback, and look for themes. Then, refine your About again. Once you’re satisfied with your updated, authentic, relevant and compelling About, upload it to show the world.
But you’re not done yet.
It’s time to bring your brand to life by supplementing your words with multimedia—video, images, documents. The section called Featured allows you to reinforce your About by showcasing the 3D you. Even if people don’t click on the items you include in Featured, what you include there makes your profile more visually interesting.
There you have it: a thoroughly tested LinkedIn About that lets your personal brand shine.
55% of enterprises are struggling to derive meaningful insights from their data, highlighting an industry-wide need to deliver technology faster, more reliably and in more places, according to a survey by Hitachi Vantara, the modern infrastructure, data management and digital solutions subsidiary of Hitachi. The survey revealed ongoing challenges related to security, inflexible systems, isolated...
Dozens of states sued Meta on Tuesday, accusing the company of putting profit ahead of the safety of its young users. The lawsuit, filed in a California federal court, argues that Meta unlawfully misled the public about the harms its products, like Facebook and Instagram, could impose on children and teens. By implementing a business...