If you’ve been working in digital marketing for a while, you’re no doubt aware of what all the various metrics and acronyms mean for your process. You know your impression versus your engagement data, your CTR from your CTA, you understand MER, ROAS, etc.
But if you’re just starting out, that last sentence probably hurt your head, and likely prompted you to run a few quick Google searches to get up to speed, and/or check if I just made them up (I didn’t).
It’s easy to forget that what’s general knowledge for most is not universal, and as such, it’s important to clarify what each stat and metric actually represents, even platform-by-platform in some cases, to ensure that you and your team are all on the same page.
This could help. This week, Instagram has published a new overview of key ad metrics, and what each actually means in practical terms, which could help in your planning.
We’ve brought the full overview together into the below infographic.
Google is testing a paid version of customer support for its advertisers who use Google Ads. Google said this is a “paid pilot” where its “smallest customers can receive specialized, one-on-one support, tailored to their specific needs.” Google did not post anything about this on their blog or support channels, but a Google spokesperson emailed...
EnterpriseDB (EDB), a specialist in accelerating Postgres in the enterprise, today announced an expanded partnership with Google Cloud, making EDB’s key Postgres offerings available on Google Kubernetes Engine (GKE). Fully-managed database-as-a-service EDB BigAnimal on GKE Standard and EDB Community 360 PostgreSQL on GKE Autopilot and GKE Standard are now available on Google Cloud. EDB is...