— Hootsuite appointed Elina Vilk as chief marketing officer. Vilk previously worked as CMO at Woocommerce, an open-source e-commerce plugin for …
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As a Google Ads coach, I’ve noticed an increase recently in Meta Ads practitioners looking to start offering Google Ads services to their clients. By launching PPC campaigns across platforms, businesses are finding more opportunity to scale and stronger results. While both Google and Meta’s ad platforms offer many of the same capabilities, there are...
Looking for ways to improve your site’s SEO performance? This will help. The team from SEMRush recently published their latest SEO fundamentals checklist, which covers off on all the key elements that you need to keep in mind to improve the “crawlability” of your website. The full checklist covers 44 key points to consider, from...
A week or so ago, the extraordinary drama happening at OpenAI filled news feeds. No need to get into all the saga’s details, as every publication seems to have covered it. We’re just waiting for someone to put together a video montage scored to the Game of Thrones music. But...
So what comes next for Elon Musk’s ambitious “everything app” now that he’s insulted those in charge of the platform’s key revenue stream? Will X be forced to shut down? Will Elon pay out of his own pocket to keep it running? Can X possibly make enough from subscriptions to...
Facing the truth and being responsible for your actions, no matter how unpleasant, is the mature thing to do. But that’s easier said than done. Especially when talk turns to business! Many companies and managers have a hard time being honest about what’s going on because they have a vested...
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