— Hootsuite appointed Elina Vilk as chief marketing officer. Vilk previously worked as CMO at Woocommerce, an open-source e-commerce plugin for …
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As a Google Ads coach, I’ve noticed an increase recently in Meta Ads practitioners looking to start offering Google Ads services to their clients. By launching PPC campaigns across platforms, businesses are finding more opportunity to scale and stronger results. While both Google and Meta’s ad platforms offer many of the same capabilities, there are...
Looking for ways to improve your site’s SEO performance? This will help. The team from SEMRush recently published their latest SEO fundamentals checklist, which covers off on all the key elements that you need to keep in mind to improve the “crawlability” of your website. The full checklist covers 44 key points to consider, from...
The deep ocean is one of the least explored frontiers on Earth, yet it teems with extraordinary biodiversity. This hidden world, spanning vast depths and extreme conditions, holds clues to life’s adaptability and evolutionary history. Despite advancements in deep-sea exploration, the knowledge gap remains significant. Each new species discovered serves...
A review published in Biology Letters highlights that harm toward women is perceived as more severe than similar harm toward men, a disparity rooted in evolutionary, cognitive, and cultural factors. Maja Graso and Tania Reynolds explore this “feminine advantage” in harm perception, examining how societal responses prioritize harm against women...
For over a century, scientists have studied myrmecochory, a phenomenon where ants transport seeds to their nests. In this intricate plant-insect interaction, seeds with specialized structures called elaiosomes entice ants with fatty, nutrient-rich rewards. Once in the nest, ants remove the elaiosome and leave the seed intact, aiding seed dispersal...
