What TF Did We Search For? • Skin & Hair Care Ingredients

Top Trends

• “what is niacin” is the top trending “what is…” in the US over the past day
• “beatles movie” is the top trending biographical over the past day in the US, and director Sam Mendes is the top trending related search
• “bridgit mendler company” is the top trending company over the past day in the US
• “nvda stock” is the top trending stock search over the past day in the US, and “what time does nvidia report earnings” is the top trending “what time…”
• Naomi Campbell and soccer player, Martin Ødegaard are the top trending London Fashion Week attendees searched over the past week, worldwide

Entertainment

• “tenet” is the top trending “showtimes near me” search over the past day in the US; the film, released in 2020, is getting a second theatrical run
• “contigo bleeding love” is the top trending interpolation over the past week in the US, and “contigo karol g tiesto lyrics” is the top trending lyrics search
• “night country tongue explained” is the top trending “…explained” search over the past week in the US following the finale of True Detective: Night Country

Lifestyle

• Braising is the top trending topic searched with latte over the past day, and “braised pork latte” spiked +2,350%
• “red sole sneakers” are the top trending sneakers over the past day in the US after spiking +950%
• “baroque bob haircut” is the top trending “haircut” over the past week in the US

Sports

• “nascar stages explained” spiked +3,500% over the past day in the US
• “iowa state basketball” is the top trending team searched in the US over the past day, and Ames, IA is the top city searching college basketball
• “brentford vs man city” is the top trending match over the past day in the US and Manchester City F.C. is the top trending “live score” search

Find more daily top Trends here >>

Daily Quiz 

Which skincare ingredient is more searched over the past month in the US?

beef tallow or snail mucin?

Who TF Did I Marry?

All data is US unless otherwise stated

• “john legend i think i met my wife” is the top trending John Legend lyrics search over the past day 
• The top trending search with summary is “who tf did i marry” with “who tf did i marry summary” increasing +4,450%, past week
• Search interest in arena football is at a record high this year with “arena football salary” being a breakout search over the past week
• “bmw x5 dark blue cognac interior” increased +3,100% and the “ford taurus” is up +300%, past week
• “pathological liar vs compulsive” quadrupled over the past week
• “private citizen meaning” increased +550% and “first three numbers of ssn” doubled, past week

MAP: Though flag football is historically searched much more than arena football, most states in the eastern US are searching arena football over flag football over the past day

Trending “Who TF Did I Marry” searches

past week, US

1. Legion
2. Arena football
3. Condiment company Georgia
4. BMW X5
5. Arena football salary

Breakout questions

past week, US

• How much does arena football pay?
• What condiment company is in Georgia?
• Why do pathological liars lie?
• What is an offshore account?
• What does earnest money mean when buying a house?

Skin and Hair Care Ingredients

All data is US unless otherwise stated

• Mucin and tallow are the top trending skin care ingredients over the past month
• “arrowroot powder” is the top trending powder “…for skin” over the past month
• “beef tallow benefits for skin” and “fenugreek benefits for skin” are the top trending “…benefits for skin” over the past month
• “raw batana oil for hair” and “aloe for hair” are the top trending ingredients “…for hair” over the past week
• Azelaic acid and collagen are the top trending ingredients searched with K-beauty over the past month

Top trending questions on snail mucin

past month, US

1. Is snail mucin safe for pregnancy?
2. Do I use retinol before or after snail mucin?
3. What is snail mucin made of?
4. When should you apply snail mucin?
5. How do they collect snail mucin?

Top trending “moisturizer with…”

past month, US

1. Moisturizer with retinol
2. Moisturizer with salicylic acid
3. Moisturizer with hyaluronic acid
4. Moisturizer with sunscreen
5. Moisturizer with collagen

Top trending ingredients “…for skin”

past year, US

1. Blue egyptian plant for skin
2. Beef tallow for skin
3. Liquid collagen for skin
4. Rice water for skin
5. Tamanu oil for skin

Top trending “shampoo with…”

past year, US

1. Shampoo with formaldehyde
2. Shampoo with tree oil
3. Shampoo with peppermint and rosemary
4. Shampoo with caffeine and saw palmetto
5. Shampoo with silica

Daily Quiz Answer

% of both topics search interest combined

If you are a newsroom or media organization with a data request, email us at trendsdatateam@google.com

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Notes

• “Breakout” means the search term had a tremendous increase, in some cases  because these terms are new and had few (if any) prior searches
• Top or Most Searched: search terms that rank highest by search volume for a given timeframe and location
• Trending Searches: search terms that had the highest spike in traffic over a given time period as compared with the previous equivalent period 
• For more information about our methodology and how to interpret the data, please read our FAQs and learn more here

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